month archive

Rocketeers in a meeting

5 Interesting Observations about Usability & App Sales

Do users turn a blind eye to mobile design if they really love the brand?  According to an EffectiveUI study, no.  The majority of users chose superior experience design over brand loyalty.  To survive and thrive in the ever-increasing app landscape, companies must maintain a relentless focus on their unique brand attributes, and deliver an experience that passes the "who cares?" test.  Apps with high... read more

Let’s Go for Another SPIN

Being featured for the fifth time, we are so pleased that we're blushing over SPIN Play in the iTunes iPad App Store.For any music lover who doesn't have this FREE app, why not?!?!  Thank you ALL who are downloading our work because we love making great apps! ... read more

Big Brothers Big Sisters: Our Charity Selection for May 2011

Big Brothers Big Sisters Lone Star is the largest Big Brothers Big Sisters agency in the world.  As a donor-supported volunteer youth and mentoring organization, our program has been placing caring adults in the lives of children in one-to-one mentoring relationships since 1927.Through the positive impact of those relationships, children with a Big Brother or Big Sister are more likely to graduate from high... read more

Bottle Rocket Family Picnic 2011

This past Saturday, May 21st, the Bottle Rocket family hosted the rest of our families for an afternoon "Calling All Super Heroes" and filled with bounce-houses, caricature drawings, flip book making, cape-wearing, tattoo-getting, hamburger-eating fun complete with all the "Bottle Rocket Red Velvet" cupcakes we could stand!                In case you want to get a panoramic view of the... read more

What are the Top 5 Questions in Mobile?

1.  Who is in charge?Creating and executing on a mobile strategy will take resources from many internal departments – technology, design, sales, and content – and perhaps external partners.   As with any business initiative, to be successful you need one individual anointed as the product champion to have the oversight of your mobile strategy and drive its success.  This person must have... read more

State of the State at Bottle Rocket

It's Tuesday and that means that it's the day for the Weekly Standup (otherwise known as the company-wide meeting where we all stand in a circle so that the meeting doesn't last long).Just to give you some insight into our behind the scenes missions and missives, we're sharing a few notables that happened this week...The following apps are "Featured" in the iTunes App Store:  BET, SPIN Play, NPR Music, NPR... read more

Who Else Wants to Raise the Smartest Children?

 This past Summer, Bottle Rocket released the iPhone and iPad Sparkabilities 1 and Sparkabilities 2 apps based on the Play Wisely Development System, a complete motor and cognitive play program for children under 3 years of age.  Our Founder and Chief Strategist, Calvin Carter, and his wife have been using this system with their children since they were 4 months old (they are now 2 1/2 years).Here are... read more

SPIN Play is Main Feature in iTunes App Store AGAIN!

Yes, we're blushing... What an honor to have one of our most favorite apps we've created for the iPad given some PRIME attention and highlighting by Apple in the iTunes app store again!Download SPIN Play and be prepared to experience music and artists unlike anything ever seen on the iPad.  Our team of music-loving developers hand-crafted a visually stunning and user-friendly music discovery, news and... read more

Bottle Rocket launches AARP for Android 1.0

AARP on-the-go just got easier!Bottle Rocket is pleased to announce our second Android app: AARP for Android 1.0 Grab your phone and check out this incredibly informative free app!  In addition, we've submitted and are anxiously awaiting approval for the AARP app in the Amazon Appstore.  This will be Bottle Rocket's FIRST Amazon Appstore app!!Our Android Development Team did a fantastic job handling this... read more

Who will sell the most video games in 2011?

With sales of console and handheld systems having stalled, the attention of the video game industry has turned to the fast-growing cell phone video game market.  Apple's iOS and Google's Android have taken about 8% of the overall video game market.  And, when it comes to portable games, Apple and Google now have about 34% of the the market revenue according to an analysis by Flurry.What a change from just... read more