month archive

Rocketeers in a meeting

International Student Foundation: Our June 2011 Charity Selection

What does it mean to "Age Out?"  At the age of 18, foster kids are removed from the system (age-out) and sent out into the "real world."  After being expelled from the system that served as their surrogate family, these new adults are suddenly faced with an uncertain future.  Loneliness and despair often ensue due to their not being prepared to make it on their own.  This is in stark contrast... read more

App Distribution: The Power &Impact of Asian Economies

While most developers' attention is currently focused on North America and Europe, it may be time for iPhone developers to reconsider Asia.  Although the United States has been and still is by far the largest market, China recently became the second largest market in terms of total download volume.  Furthermore, when looking at Asia, a surge in volume could be observed while concurrently download volumes... read more

The Mobile Era in 2011

We were born to move around and mobile is freeing humanity from the ball and chain that is the PC.  Here's a brief history and how far we've come: In 2006, near 100% of mobile use was voice/phone, email, and text. Now, only 42% of mobile is voice, email or text. In 2007, the iPhone was born with the Webkit browser and advertisers began dabbling in a new medium. 2008 brought the birth of the Apple iTunes... read more

6 Laws of Mobile

Currently, more than 1/2 of the world's population owns a mobile phone, and we are slowly arriving at the point where the world's entire population will live in range of a mobile network.  Mobile phones have become the ubiquitous and indispensable digital devices on the planet.We are already witnessing the vast changes in society that a mobile phone carrying population brings.  From micro-coordinating... read more

10 Lessons Learned as a Brand Marketer in the Mobile Industry

10.  Evangelize the channel:  Spreading the word to the C-suite of your company that mobile is not a one-off project for a junior marketer.  A mobile strategy, creative assets optimized for mobile, and content relevant to what users want on mobile are top priorities.9.  Mobile marketing requires you to increase your brandwidth: Think about how you will scale your brand across all possible development... read more

See SPIN Play in Apple’s Latest iPad 2 commercial

"Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.... Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars. Because now, there’s this." On Saturday, June 18, Apple released its new iPad 2 commercial entitled simply, "Now."  Another Bottle Rocket success story, we are proud and humbled at the same time to be a part of the... read more

UPDATE June 21, 2011: Science360 is heading for #1 in iTunes

JUNE 21, 2011:  UPDATE!  Science360 is Number 2 and rising fast... _________________________________________________________________________________JUNE 20, 2011:  UPDATE!As of this morning, June 20, 2011, our Science360 app is now ranked #3 overall in Top Free iPad Apps section of iTunes App Store!  Congratulations to the National Science Foundation for an amazing and beautiful... read more

Get in the Game with Thruster Apps at E3 in Los Angeles!

No doubt about it... GAME ON!  Earlier this week, our Executive Producer at Thruster, Matt Johnson, attended the Electronic Entertainment Expo (E3) in Los Angeles.  E3 is the world's premier trade show for computer and video games and related products.  The show is owned by the Entertainment Software Association (ESA), the U.S. association dedicated to serving the business and public affairs needs of the... read more

Why the SPIN Play app was mentioned in WWDC Keynote

Yesterday in San Francisco, over 5200 iOS developers gathered at WWDC 2011 to hear the keynote address by Steve Jobs and other Apple executives.  Chief among new iOS 5 features is Newsstand, and our SPIN Play app was highlighted to give a direct example of how useful this new feature will be to app developers moving forward.If you've been having a difficult time finding and getting your hands on the... read more

Top 20 Design, Usability, and User Experience Thoughts

Quotes that we live by:"You cannot NOT have a user experience."  ~ Lou Carbone"It's really hard to design products by focus groups.  A lot of times, people don't know what they want until you show it to them."  ~ Steve Jobs"If I had asked people what they wanted, they would have said 'faster horses.'"  ~ Henry Ford"... pay attention to what users do, not what they say."  ~ Jakob Nielsen"Just because... read more