A big congrats to our partner, Hallmark Channel on the launch of their new TV Everywhere app. Available on iOS and Android, Hallmark Channel Everywhere provides viewers with authenticated access to a rich array of the network’s original content.
Content available on the app includes full-length episodes of Hallmark Channel’s primetime scripted series, including Cedar Cove and Signed, Sealed, Delivered, and Emmy-nominated daytime, lifestyle series, Home & Family, as well as a rotating selection of the network’s highly popular original movies.
Developed on our AWE platform, Hallmark Channel Everywhere features social and email sharing capabilities and a customizable watch list. The app is now available as a free download on the App Store and on Google Play.
“Demand for Hallmark Channel’s signature mix of family friendly content has never been higher and the Hallmark Channel Everywhere App – a seamless extension of our brand – will greatly enhance our fans’ experience with and access to our programming,” said Bill Abbott, president and CEO, Crown Media Family Networks. “The app, part of our active strategy to build our digital footprint, will not only benefit viewers but also enable our affiliate partners to bring greater value to their subscribers, while providing advertisers new opportunities to reach consumers.”
“We are very excited that Bottle Rocket’s AWE mobile video platform was able to play a key role in the launch of Hallmark’s TV Everywhere product.” said Scott Maddux, EVP Bottle Rocket. “In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads.”
Hallmark Channel Everywhere is available on an authenticated basis to subscribers of 209 partnering MVPDs.