rocketeer blog

Calvin Carter in meeting speaking
Logo for Google I/O 2016

Google I/O 2016 Recap

Every year, Google hosts an annual show to inform the masses and educate developers in the latest innovations from the software giant. Rocketeers were on the scene at Google I/O 2016 and they have plenty to share. Here's a recap of some of the biggest... read more

Bottle Rocket's Rocket Science 2016

Bottle Rocket’s Rocket Science 2016 Recap

At Bottle Rocket, innovation is fueled by passion, drive, and fearlessness (plus plenty of caffeine). We jumpstart that innovative spirit annually with Rocket Science – an official timeout from normal work duties to focus on individually selected... read more

Coca-Cola Freestyle Wins at the Appy Awards 2016

Congratulations to Coca-Cola Freestyle for their 2016 Appy Awards win. Coca-Cola Freestyle obtained recognition in the Restaurant, Food, and Beverage category. The Appy Awards, affiliated with MediaPost Communications, acknowledges creativity and excellence in app design on all platforms. Coca-Cola Freestyle competed against several mobile experiences for the nomination and two other nominees for this... read more

Google IO 2016 Day 2 recap featured image for blog post

Google I/O 2016: Day 2 Recap

Android Instant Apps One of the most interesting announcements made during the keynote continues to sound more and more promising. Instant Apps will allow Android phones to use an app without downloading it. If a page shows up in search results that is deep... read more

Google I/O 2016 Bottle Rocket Recap for day one of the event

Google I/O 2016: Day 1 Recap

Google Assistant Google has taken personalization to the next level, leveraging their machine learning capabilities giving each user “their own Google”. Google Assistant will tailor results based on users’ interactions within search to ensure the user... read more

Logo for Google I/O 2016

Google I/O 2016

Every year, Google hosts an annual show to inform the masses and educate developers in the latest innovations from the software giant. Everyone’s talking about what the big announcement will be, but the official agenda gives us an idea of what we can expect... read more

Rocketeer Charity | White Rock Center of Hope

Every month, Rocketeers select a charity of the month to support. For the month of May, that charity is the White Rock Center of Hope. According to their website, the organization is comprised of a community coalition of individuals, civic and social organizations, and over 50 Member Churches united to provide emergency aid and steps toward self-sufficiency for their neighbors. The idea for the White Rock Center... read more

Lifecycle of an App

There are four key steps designers need to consider when crafting an app experience that delivers genuine relevance and value to their users. Bottle Rocket’s Executive Creative Director Michael Griffith talks us through the user lifecycle of an app. 1. The App Store Experience. Getting a user to opt in and download your app involves asking them to take a leap of faith, and it’s up to you to make that leap as... read more

Go Hair Happy for St. Baldrick's Event

Bottle Rocket Goes Hair Happy for St. Baldrick’s

Every year, millions of people around the world shave their heads at volunteer-organized events to raise money for childhood cancer research. This year, Rocketeers decided to expand upon the traditional head shaving event in a fundraising event they named... read more

Coca-Cola Freestyle Named a Finalist for the Appy Awards

We’d like to congratulate Coca-Cola Freestyle for their nomination in the 2016 Appy Awards, which acknowledge creativity and excellence in app design. The Coca-Cola Freestyle received recognition in the Restaurant, Food, and Beverage category. Other nominees in the Restaurants/Food/Beverage category include: XValues by Wine Spectator for Wine Spectator Chuz App by Chuz App for Chuz See all the... read more