rocketeer blog

Inventing Micro UX for the Apple Watch

The future can reveal itself in ever fleeting glimpses. Fortunately, a select group of marketing and tech executives had a bird’s eye view of it at our recent invitation-only Mobile Summit. The event featured one session, presented by Michael Griffith,... read more

Bottle Rocket’s Adam Polansky on Public Speaking

You may not be in front of 500 people but every time you present in a meeting, you are a public speaker. Adam Polansky, UX Strategist and Rocketeer, ran a short workshop at the Addison Treehouse on Monday, April 13 called “Stand (or Sit) and Deliver:... read more

Rocketeer Charity | The Bridge North Texas

Every month, a charity is selected by the Rocketeers to receive support. For the month of April, we are proud to back the Bridge North Texas. Its been nearly a decade since the Dallas City Council approved the plan to end long term homelessness and build the... read more

AWE – Video Everywhere with Editorial Control

We are so proud of all our work in the Video Everywhere space on our AWE® platform.  AWE, now running version 3.0, is a tested and mature foundation for Video Everywhere, on which custom branded experiences can be built. It is a complete solution designed... read more

HISTORY® Launches Civil War Week with updated Civil War Today App

This week, we are commemorating the 150th anniversary of the end of the American Civil War and the assassination of President Abraham Lincoln with our partners at HISTORY®.  HISTORY® announced this week the highly anticipated premiere of Civil War Week. Content from this multi-week event, including the History Channel’s premiere of Blood and Glory: The Civil War In Color, a four-part documentary series, will... read more

USA Today tests SPG’s Apple Watch app

USA Today Tech columnist Ed Baig recently uses the Starwood Hotels & Resorts Apple Watch app to open his hotel room door. As Ed walked through his experience with the Apple Watch he said "I found that the watch can literally open doors for you."  Upon... read more

Bottle Rocket Rocketeers go bald to cure cancer

Several Rocketeers recently participated in the annual St. Baldrick’s head-shaving event to raise money for childhood cancer research.   This volunteer-driven charity is dedicated to funding the most promising research to find cures for childhood cancers... read more

Highlights from the 2015 Barcelona Mobile World Congress

“I dare you to go to Barcelona. It’s a zoo, but it’s a great zoo. It’s fantastic.” That’s how Martin Lange, Global Consulting Partner, Digital Innovation Practice at OgilvyRED summed up his impression of the Mobile World Congress during our... read more

Highlights from Our Latest Mobile Leadership Summit

Boldly Go is much more than just a call to action and challenge for our 2015 mobile summit participants. It’s a two-word reflection that gets to the core of what we are as a company and who we are as people—clients, partners and Rocketeers. As an... read more

Nationwide launches Make Safe Happen app

We would like to congratulate our friends at Nationwide Insurance and Nationwide Children’s Hospital on their recent launch of the Make Safe Happen App.  Every year, millions of children are injured in and around the home. The Make Safe Happen app helps... read more