rocketeer blog

Calvin Carter in meeting speaking

The New Apple TV

The first Apple TV was launched nearly a decade ago (early 2007). The original stand-alone player shipped with preinstalled apps that allowed users to stream iTunes music, watch their favorite shows and browse compatible files from their Mac or PC. Apple has released three generations of the Apple TV in order to reduce its size, improve media streaming capabilities and to allow support for 1080p displays. One of the... read more

The Current State of Social and VR: A Digital Hollywood Recap

Last week, Matt Johnson spoke at Digital Hollywood. During the Social Media Meets Augmented and Virtual Reality Panel, the panelists touched upon social media and VR integration, current use cases for the technology and what companies can do now to best take advantage of social AR and VR. Use case #1: social engagement Virtual reality isn’t entirely social. It can be, but there are challenges that impede its... read more

SPG Featured in Business Insider’s App 100

Every year, Tech Insider runs The App 100 to showcase the best mobile apps in the world. This year, they recognized SPG: Starwood Hotels & Resorts as a best app under the travel category. The list varies between popular social networking apps to hidden gems that have not garnered mainstream appeal. Apps chosen by Tech Insider must hit a certain set of credentials, innovations and level of quality. They must... read more

Social Entertainment for the Video Platform: A Digital Hollywood Extension

Last week, Judy Johnson spoke at Digital Hollywood about Social Entertainment. During the panel, they briefly touched upon social entertainment for the video platform. Here are a few additional insights about the state of video content. The state of custom content In the Madmen days of advertising, people relied on marketing initiatives to tell them what the best products or services were. Now, people can reach... read more

5 Takeaways on Virtual Reality from Oculus Connect

Recently, our EVP of Innovation and GM of Thruster Matt Johnson attended Oculus Connect, an annual developer conference where engineers, designers and creatives from around the world come together to learn about virtual reality. During the event, Johnson attended several talks and workshops to collaborate with industry leaders about what the future of virtual reality will look like. Hand-tracking leads to more... read more

SPG App Updates on Both Android and iOS

If you’re one of the many who enjoys the SPG App, you’ll love hearing about the features they’ve added in the latest iOS and Android updates. The iOS app recently upgraded to version 6.0.1., which includes new 3D Touch ‘Quick Actions' where users can find and book a nearby hotel right from their home screens. Users will also be able to access Apple Wallet under a new section for easy access to... read more

Rocketeer Charity | Café Momentum

Every month, Rocketeers select a charity of the month to support. For the month of October, the charity is Café Momentum. The Dallas-based restaurant transforms young people’s lives by providing a positive environment where they can receive job and life-skills through intensive culinary training. Café Momentum takes in at-risk youths that have spent time in juvenile facilities and teaches them critical... read more

Beacon Mini-Hackathon 2015 | Innovation Based on Passion

At Bottle Rocket, one of our most widely publicized internal events is our 24-hour hackathon, otherwise known as Rocket Science. It is a day where we shut down production and dedicate time to projects Rocketeers are most passionate about. During this day,... read more

Spotlight Search Gets an Update in iOS 9

What does the new Spotlight Search mean for my app? Both Siri and Spotlight Search have received major upgrades and integration in iOS 9. In the past, other than things like Contacts and Calendar (on-device sources), your search was focused primarily on “off-device” sources like web searches or curated services like Wikipedia. However, now your searches can point inwards to other on-device sources like the... read more

September Special Event Recap

Apple September Special Event Recap

Apple's World Wide Developer's Conference (ICYMI, here is our WWDC recap) focuses on all of the new coding and software updates for the coming year. The September Special Event, however, focused on the new devices and hardware capabilities for the next... read more