PBS announced on January 8, 2011 the iTunes App Store debut of the PBS App for iPhone and iPod touch during its Television Critics Association press tour in Pasadena. Bottle Rocket Apps developed the app, which features more than 300 hours of free video, including full-length programs, as a custom project for PBS.
“With a huge library from nearly 360 member stations and 1500 public media producers, PBS is delivering a rich on-demand experience and is now one of the first broadcasters to bring full-length video to the iPhone,” said Jason Seiken, SVP, PBS Interactive, Product Development and Innovation. The PBS App for iPhone and iPod touch features full-length programming from FRONTLINE, PBS Newshour, and others, as well as scheduling details, previews, and a new tune-in reminder calendar that can be synced with iCal.
The PBS App is available for free from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.
PBS, with its nearly 360 member stations, offers all Americans — from every walk of life — the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches 117 million people through television and 20 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12thgrade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet.
About Bottle Rocket Apps
Bottle Rocket Apps (www.bottlerocketapps.com) is a full-service mobile app development firm, focused on creating mission-critical, premium brand experiences on the Apple iPhone and iPad and on Android devices. The company’s apps have won numerous industry accolades for innovative and user-centered design, and frequently appear at the top of their categories on the iTunes App Store. The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.