Matt Johnson, who leads Bottle Rocket’s Thruster team, recently attended the Game Developers Conference (GDC), which is the world’s largest, and longest-running professionals-only game industry event. The conference featured over 400 sessions of game development topics taught by leading industry experts. In addition, the GDC expo showcased the most relevant game development tools, platforms and services helping to drive the industry forward.
A large portion of the conference focused on what drives the choice of one game over another and how to best integrate in-app purchases to maximize profits. During the Customer Psychology in Game Purchases session, they took the top grossing apps and broke down how they are monetizing based on a variety of purchase types:
- Fun – Users are intrigued and want to see what happens when they play a particular character or use a particular power up
- Need – Users may be stuck on a level and will purchase something that can help them get through it.
- Peers – Users will but an item because their friend has it… and they want to fit in
- Value – Users will buy something because it is on sale or it is offered as a value pack bundle.
The Thruster team takes a deep look at “fun first” before every engagement. Games are a great way to teach about products, services and processes… but the game can fall flat in delivering the learning if the user does not first feel engaged and immersed in the experience. We recently created a series of casual games for major oil and drilling company that employs this approach. The core purpose was to educate employees about logistics in the oil field and services across the company, but not at the expense of fun. We utilized variants of proven game mechanics and created competitive scenarios (with company wide leaderboards) to draw employees in, get them engaged and we then provided learning within the game experience (to improve your position and score) as opposed to traditional approaches of showing summary screens with an educational message. The initial response to these types of enterprise tools has been amazing, it is becoming a bridge to the younger workforce who expects more than slide shows and diagrams to advance their knowledge.
For learn more about how the Thruster team can develop a ‘fun’ approach to your sales process, contact us: BottleRocketApps.com