A few weeks ago, Amazon’s Fire TV device suddenly disappeared from their site. We figured it could only mean one thing – new devices were on the way. Well, today is the day. Amazon just launched two new devices: the All-New Fire TV with 4K streaming and Alexa Voice Remote, as well as the Fire TV Stick Basic Edition. The latter is intended to be a global competitor to Chromecast and the former is, as the name suggests, an all-new streaming device set to be a fierce competitor in the Over-the-Top (OTT) space.

The All-New Fire TV

The latest device in the Fire family is only available in the US and UK – if you want Alexa as a voice assistant that is. The new device was released this morning, and viewers are already snatching it up. The latest Fire TV device provides access to thousands of channels, apps, and Alexa skills. With Alexa, Fire TV owners can now play music, order pizza, control smart home devices and lights, or control content by voice. Amazon is selling the new Fire TV for less than the previous device (for slightly more you can pair the Fire TV with an HD Antenna), which suggests Amazon is trying to get Alexa into more homes. If you aren’t interested in Alexa and want something even less expensive, you’re in luck.

Fire TV Stick Basic Edition

The latest Stick works by way of a remote and HDMI dongle. Pretty simple! Plug the dongle (aka Fire TV Stick Basic Edition) into your TV and you’re good to go. Like the new Fire TV, you’ll need a subscription to Amazon Prime to take advantage of a lot of the content accessible via the new Stick.

Whichever device captures your attention, Bottle Rocket can develop for it. Our TV Everywhere and OTT platform serves Amazon devices and delivers a responsive experience and custom look via native development.