Every year, the editors of D CEO release a special edition magazine called The Dallas 500 that celebrates the most influential business leaders in North Texas. Unprecedented in scope, it’s the result of a year-long research initiative who base selections on extensive contacts in local business circles and hundreds of interviews. Dallas 500 provides a personal, engaging look at the leaders who make Dallas-Fort Worth’s economy tick.
the world continues to rapidly transform, the power to unlock new ideas is
critical to future success. What better time to bring together the visionaries,
bold thinkers and leading business folk for a day of learning, networking and
Bottle Rocket is proud to have had two Rocketeers invited to speak at this
year’s event that focuses on igniting innovation across DFW.
Carter, our very own Founder and CEO, is set to share the stage for a customer
experience panel alongside industry leaders Marty Cagen (Author of “Inspired:
How to create products customers love” and founder of the Silicon Valley
Product Group) and Sanjiv Yajnik (President of Capital One Finance Services).
The panel will be moderated by Jeffrey Schnick, Editor in Chief of the Dallas
Business Journal. The panel will discuss how they have each created digital
products or ecosystems that are delightful, frictonless and personalized.
that day, Chris Viscito will discuss “Product Management In The Agency World”
as a part of the product track at the event.
Digital transformation has become a hot topic as of late. Once you decide that your business needs one, how do you go about actually implementing the technology to bring your business forward? Here are three key ways that most businesses need to adapt for the digital age, and some technology that can help get you there:
Rocket’s own SVP, Technology was honored last night at the annual Technology
Ball gala with the organizations first ever Women in Technology Luminary Award.
Amy was recognized as an exceptional woman in the field of technology who has
made a positive impact within her organization and/or the technology community
“luminary” is defined as “a leading light who has achieved success in their
chosen field and who serves as a positive inspiration or influence to others. “Congratulations
to all the other amazing finalists for their accomplishments - you're all
luminaries to me,” said Amy in her acceptance speech. “Thank you to Bottle
Rocket for supporting my passion and vision, and for creating an inclusive
environment with many other female leaders by my side. And a huge thank you to
Technology Ball and SEI for shining a light on female technology leaders and
helping to inspire a new generation.”
as one of this year’s MAKERS in the category of GROUNDBREAKER, Amy will
represent Bottle Rocket and our parent company Ogilvy at the upcoming event in
MAKERS is the digital video initiative to
capture the most dynamic collection of inspiring stories about women (some of
the stories have been featured on PBS).
The stories have included OPRAH WINFREY, ERIN BROCKOVICH, and HILLARY
CLINTON, to name a few. The MAKERS program allows for corporate partners, such
as Bottle Rocket and OGILVY, to recognize their own game-changers in the
are just a few of the reasons Amy was selected among her peers for this
excellence to the company
Progressing and supporting
the careers of so many amazing and talented technologists,
Honoring Bottle Rocket’s
value of asking tough questions
Supporting STEM in the
Progressing our strategies
and competencies to lead us into tomorrow
Over 3,000 volunteer hours were
contributed to creating updated websites for 25 non-profits during the first
Dallas 48in48 event. The event, now in its fifth year, has held events in
various other U.S. cities and plans to do its first international event in
London later this year. Event founders Jeff Hillmire and Adam Walker are passionate
about giving back to the community and also helping nonprofit organizations do
even more good in the world. State Farm served as the founding sponsor and
Bottle Rocket donated its space for the weekend event.
A dozen volunteer teams, including five
Rocketeers, volunteered their talents to give back to non-profits by designing
logos and building new websites. Additional volunteers helped organize the
event and run the logistics that are required to help make this magnitude of an
event possible. For more information on the event, visit https://48in48.org/dallas/.
Kathy Meadows, Founder and Executive Director at Mission Possible Kids, one of the nonprofit organizations enrolled in the Dallas program, said the 48in48 event arrived at a pivotal time for her organization as their website is expiring. “We needed a change quickly because the platform we were on won’t be available next month,” Meadows said, “Our website would’ve gone defunct, so this is saving us thousands of thousands of dollars.”
Meadows said though the application
process for 48in48 was intense, everyone was ‘super helpful.’
“I don’t have the website building skills even if I wanted to...what would’ve taken me a hundred years, these volunteers can do in a weekend.”
Adam Walker, co-founder of 48in48, said he
was excited for Dallas to be the seventh city to host the ‘hackathon style’
event in 2019. “Hosting at creative agencies or creative spaces like Bottle
Rocket really provides a lot of energy. The team members you’ve got here seem
to be pretty amazing,” Walker said.
Walker said he hopes that all
professionals that participated were able to recognize that they can use their coding,
designing and web talents to give back to others.
He said simply giving time to make a
website or create content for these nonprofits can, “make a huge impact in the
While really everyone that participated deserves recognition for their hard work, the event hosted a fun competition at the end of the event to award first, second and third place awards to the three teams that created, what four judges deemed, the most improved and creative out of the 25 websites made in the 48 hours. Awards were given to the teams of volunteers that worked on Open Hand Outreach Program (O.H.O.P), Just Bakery, and Break Bread, Break Boundaries. New websites for each of these organizations will be launched soon.