our differences make us stronger.
our differences make us stronger.
our differences
make us stronger.
our differences
make us stronger.
our differences
make us stronger.
At Bottle Rocket, our people are our greatest strength. We believe in diversity, inclusion and racial equality for everyone each and every day of the year. We know we have a lot to learn and a long way to go, but we also know that we are taking steps in the right direction.
2020 OVERVIEW
41%
41%
of our leadership is female
of our leadership is female
of our leadership is female
36%
36%
of our workforce is 40+
of our workforce is 40+
of our workforce is 40+
of our workforce is 40+
32%
32%
of our workforce is non-white
of our workforce is non-white
of our workforce is non-white
An inclusive culture for everyone.
Our backgrounds and differences give us the ability to approach our work and our lives with the requisite variety that makes us all more aware. We lean into empathy and a constant willingness to learn from others. Our values unite us and guide our actions.
transparency IS THE ONLY WAY.
"That’s why we are commited to publishing this information each and every year. We are dedicated to sustainable change and we want the world to hold us accountable."
"That’s why we are commited to publishing this information each and every year. We are dedicated to sustainable change and we want the world to hold us accountable."
CALVIN CARTER, FOUNDER & CEO OF BOTTLE ROCKET
"We are working to recognize and address our shortcomings with respect to inclusion and diversity. We are all different and that’s what makes us special. We will build a stronger company together."
RAJESH MIDHA, PRESIDENT & CHIEF EXPERIENCE OFFICER
"I love being part of such a strong group of female leaders at Bottle Rocket! We’re excited to bring more women into our technology team and help to bridge the gender gap across our company."
AMY CZUCHLEWSKI, EVP TECHNOLOGY
AMY CZUCHLEWSKI, EVP TECHNOLOGY
gender diversity
While still overwhelmingly male, Bottle Rocket is in line with Apple and Google in our overall gender diversity and ahead in the gender diversity of our leadership team. This is due to the male predominance in Engineering. That is why it is imperative that we encourage and support women in Technology initiatives.
Going forward, we will continue to pay attention to this imbalance and take action to even out our gender discrepancy.
“From the moment you walk through the door at Bottle Rocket, one thing is very clear — YOU matter and we celebrate the uniqueness and purpose that is authentically you. It’s not enough for us to simply acknowledge diversity, but to WELCOME the diverse backgrounds and qualities that make each of us who we are.”
DONALD JOHNSON, CLIENT PARTNER
"Advocating for justice and amplifying diverse voices is a marathon that requires small daily steps. Every step shapes the inclusive culture that we form at Bottle Rocket; which is paramount to our work."
REBEKAH HEDGES, OFFICE EXPERIENCE
"Our inclusive culture allows people to speak up and share their thoughts, views and opinions without concern. That's what makes Bottle Rocket a great organization. We show up day after day because each of our opinions, views, thoughts and ideas are respected and heard. We all collectively matter."
FAREED HUDA, SENIOR PRODUCT MANAGER
FAREED HUDA, SENIOR PRODUCT MANAGER
age diversity
We have made progress in the last decade, but we know there is a lot more work to be done. It’s part of our commitment to creating a truly diverse and inclusive Bottle Rocket.
In 2020, the majority of new hires were in the 20-29 and 30-39 age group, thus evening out our diversity a bit more in regards to age.
ethnic diversity
While our efforts to improve our ethnic diversity have improved, three-quarters of our workforce is still predominately white. This is where we need to work on ourselves the most. Though our progress has been limited somewhat by our geographic location, Bottle Rocket will find new ways to build a more racially diverse workforce. With the continued growth of the DFW area and our new Work from Wherever policy, we have a greater opportunity to champion inclusion and diversity over the next few years.
Our efforts to improve our ethnic diversity have improved, yet three-quarters of our workforce is still predominately white. Though our progress has been limited somewhat by our geographic location, Bottle Rocket will continue efforts to employ a diverse workforce. With the continued growth of the DFW area and our new Work from Wherever policy, we have a greater opportunity to champion diversity and inclusion over the next few years.
* Includes EEOC-1 job category Executive/Senior Level Officials and First/Mid-level Officals and Managers. At Bottle Rocket, this is all Rocketeers Managers and up.
** Includes EEOC-1 job categories Professionals, Sales Workers, Technicians and Office & Clerical. At Bottle Rocket, this is all additional Rocketeers not included in the first category.
why it's important
McKinsey’s research shows that gender-diverse companies are 21% more likely to outperform their peers, and ethnically diverse companies are 33% more likely to do the same.
Census data tells us that by 2050 there will be no racial or ethnic majority in our country. Further, between 2000 and 2050 new immigrants and their children will account for 83 percent of the growth in the working-age population.
Boston Consulting Group found that companies that reported above average diversity on their management teams also reported a 19% higher innovation revenue than companies with below-average leadership diversity.
"With more diverse leadership, we'll begin to affect the change (in diversity) we're imagining; either organically or deliberately."
"With more diverse leadership, we'll begin to affect the change (in diversity) we're imagining; either organically or deliberately."
AL NOLAN, SENIOR SOLUTION ARCHITECT
AL NOLAN, SOLUTION ARCHITECT
"I think including the voices of POC within the company is crucial for this initiative and I'm so excited to be a part of that!"
MICHAELA BANKS, VISUAL DESIGNER
our ongoing commitment
Be better. Try harder. Be a model for others. The digital products and experiences we create are made to serve everyone. Our people are reflected in everything we create and we’re excited to continue our diversity journey that can only help us make even better products for our customers and the world.
WE TREASURE WHAT WE MEASURE.
"Inclusion and diversity must be a priority in order to systemically and credibly sustain long-term change and ensure measurable progress. We want Bottle Rocket to be a community where everyone can be their authentic self and feel welcome, supported and heard."
"That’s why we’re publishing this information for the first time in our company’s history. We are dedicated to sustainable change and we want the world to hold us accountable."
JOSLIN SANSOM, SVP CLIENT SUCCESS
justice and brand accountability report
Achieving racial parity will not be easy. In fact, it requires adopting a new ethos. One that demands empathy, humility, candor, consistency, and courage. To read the full Ogilvy report on Justice and Brand Accountability, please download it below:
want to learn more?
Please feel free to reach out at [email protected] if you want to learn more about how Bottle Rocket is continuing the conversation on inclusion and diversity.
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