Dallas-based digital and experiential design and development consultancy Bottle Rocket has hired Terri Casterton to head up its expanding healthcare practice.
Casterton has more than two decades of experience in the health IT and transformation space, having spent her entire career in healthcare. Previously, she held leadership roles at Cerner Healthcare and and SCL Health, mainly focusing on creating and scaling telehealth, making a “digital front door,” and facilitating human-centered design workshops. At Bottle Rocket, Casterton will work to advance and scale the healthcare business and Experience division of parent company Ogilvy.
“Terri has joined Bottle Rocket at an imperative time for health and digital connections,” Rajesh Midha, Bottle Rocket’s president, said in a statement. “Her expertise and commitment to transforming patient access to health through virtual care delivery will serve our current healthcare clients and those to come well into the future.”