app-enabled experience for a personalized pour
In 2009, Coca-Cola introduced a touchscreen Coca-Cola Freestyle® soda machine featuring over 125 different Coca-Cola drinks and flavors for consumers to mix, pour and enjoy. Coca-Cola engaged Bottle Rocket in early 2014 to completely rethink and redesign their app to encourage Coca-Cola fans to express themselves through their own creative drink combinations. Try it now on iOS and Android.
the ultimate expression of taste
Innovation and more information
The Coca-Cola Freestyle app showcases the overall Coca-Cola brand’s breadth of products and allows consumers to engage with brands they know and love in refreshing ways. The app is completely focused on the user with a newly redesigned user experience and use of QR technology to connect the app to a dispenser. Not only does it provide the basic functionality of a Freestyle machine locator, but it also gamifies the experience of creating drinks. By creating a profile through a social sign-in or My Coke Rewards, users now have a home to quickly create new mixes, add favorite drinks, keep track of badges and see current offers. With the Coca-Cola Freestyle app, the power of the pour is in the user’s hands, encouraging everyone to express their own unique tastes.
Coca-Cola Freestyle is giving consumers a refreshing way to engage with brands they know and love.
- Create and save custom mixes
- Share favorite mixes and special offers
- Connect with a Coca-Cola Freestyle dispenser via QR code
- Locate a nearby Coke Freestyle dispenser
- Special offers at a user’s favorite location
- Includes a strong loyalty component via check-in and badging
- Challenges, achievements and special prizes
- Winner of the 2016 Appy Awards in the Restaurant, Food, and Beverage category