bringing celebrity chefs to dinner tables everywhere

Man finding a recipe on the app
Food Network app on iPhone 6
Food Network icon

Food Network In the Kitchen

Bottle Rocket’s partnership with Scripps Networks runs deep with a sequence of engagements for multiple properties. The ITK was a chance to design an application that would encourage deep viewer engagement with branded experiences. Get it now on iOS and Android.

Food Network app on iPhone 6

cook without the book

App on iPad with food in the background

Innovation and more information

Food Network has built its brand on bringing celebrity chefs into the homes of millions of people. The ITK app brings that fan/chef relationship out of the living room and into the kitchen. With the app, users have the opportunity to cook alongside their favorite chefs on a regular basis, making cooking fun, easy, and educational. Users have everything they need to make a delicious meal for their families all in one place. Foodies and fans can browse thousands of recipes, save their favorites, read recipe reviews and access a toolbox with multiple timers and unit converters. Social features allow users to share recipes and suggest tips on how to add something special to their dishes. The ITK app is so much more than a mobile cookbook; it creates a whole new level of engagement.

“Food Network in the Kitchen is an appetizing $2 addendum to the TV network, as it houses thousands of recipes from various TV shows and the website into an easy-to-use and attractive digital cookbook.”

- USA TODAY

app highlights

features

  • Over 50,000 recipes, videos, and photos from Food Network chefs
  • Helpful how-to recipe videos
  • Search by chef or ingredients
  • Save favorite recipes to a recipe box (set up for easy sharing)
  • Add notes, tips or substitutions to each recipe
  • Add ingredients to the personal shopping list (accessible even without Wi-Fi)
  • Share recipes on Facebook, Twitter, and through email
  • Unit converter to easily convert recipes by volume or weight
  • Multiple cooking timers to keep tabs on several recipes at once
  • User ratings and reviews for individual recipes

recognition

  • Apple Hall of Fame Winner
  • Rated #7 grossing in App Store
  • Rated #1 grossing in Lifestyle and Food & Drink in the App Store
  • Featured in over 40 places in the App Store, including iPad Essentials and Best New Apps
  • 4 stars in App Store and Google Play
Food Network app on iPhone 6