a travel app that knows you

Starwood Title Image
Starwood Hotels & Resorts icon

SPG: Starwood Hotels & Resorts

Bottle Rocket has worked with Starwood since 2011 as a collaborative partner on their iPhone, iPad, and Android apps. Each application services the most loyal guests in their Starwood Preferred Guest (SPG) program with a beautiful and comprehensive mobile experience.

an easier way to stay mobile

iPad app with resort in the background

Innovation and more information

The SPG app delivers a rich, intuitive experience that’s loaded with features. The app delivers fully integrated find, book, and loyalty capabilities, along with personally and contextually relevant content based on a user’s loyalty profile location and other data. It provides an immersive discover/browse experience while native booking makes it easy to browse and book hotels on the other side of the world, or right around the corner. Users can get to know each of Starwood’s 11 distinct hotel brands and decide where their next adventure lies. While staying with Starwood, the property will share all kinds of information from the weather and driving directions to hotel features and amenities to help guests make the most of their stay. Users can connect to Starwood through social networking communities by checking in to destinations, sharing photos and reading insider tips. A guest’s SPG account information is always available, so users can check their Starpoints® balance and view details on upcoming and past stays.

The SPG app increased Starwood’s mobile revenue growth and placed them at the forefront of an ever-growing mobile industry.

app highlights


  • Search over 1,100 Starwood Hotels & Resorts by destination, airport code, or what is nearby
  • Browse handpicked hot spots with lists from Travel + Leisure and SPG Member Favorite Hotels and Resorts
  • Redeem and book travel with Starpoints
  • One-click booking using profile data to reduce conversion barriers
  • Passbook integration allowing guests to check in before arrival
  • Real-time updates and sharing via Twitter, Facebook, and SMS
  • Map of nearby restaurants and attractions with integrated Foursquare reviews
  • User support functionality with integrated voice recognition, FaceTime support and location awareness
  • Spanish, Chinese, and Japanese market localization
  • Keyless hotel check-in (first in the industry)
  • 3D Touch Quick Actions where users can find and book nearby hotels right from their home screens
  • Access to Apple Wallet for easy contact to account information


  • iOS7 launch partner: featured in iOS7 launch keynote, and “Designed for iOS7” on the App Store homepage
  • iOS6/Passbook launch partner: featured in “Apps for Passbook” – iOS App Store
  • Featured in “Best New Apps” on the App Store homepage
  • 4.5-star rating on the App Store
  • Apple Watch integration featured in Apple’s Fall 2014 Keynote
  • Featured in Business Insider’s App 100
  • Shortlisted in the 2016 Global Mobile Awards