April 18, 2017

How Broadcasters Can Use AWE to Address Roku SDK Changes

Roku recently announced they are ending support for legacy SDK visual screen components. Developers have been asked to update their channel UI to Roku’s more recent UI interface programming, SceneGraph.

Broadcasters have a few options in adapting to this change: rebuild their app in house or work with a third party to create a new app from the ground up. These solutions will take time. New channels choosing one of these options risk missing an important deadline—new channels must use SceneGraph or Direct Publisher by July 1, 2017.

Broadcasters, whether new to Roku or in need of updating their app, have a third, more practical option. AWE, Bottle Rocket’s video delivery platform, is already built on the most recent Roku SDK. We’ve developed AWE for easy configuration—broadcasters only need to brand and skin their app before they’re ready to deliver content via a user-focused, elegant UI and UX.

AWE brings more than SceneGraph compatibility, though. It also supports ads, analytics, authentication, and more features that other developers don’t include in out of the box solutions. Flexible feature screens also come standard with AWE. With AWE’s app management portal, a web-based tool, broadcasters can drag and drop to create unique feature screen experiences.

February 16, 2017

Enhanced AWE platform accelerates content providers’ Roku rollouts

Bottle Rocket, a mobile strategy and development company, has made a number of enhancements to its Anywhere Watch Experience (AWE) for the Roku internet TV offering, allowing video content owners to enhance their multiscreen experience.

The enhanced AWE app framework also has benefits for streaming video on iOS, Android, Apple TV and Chromecast.

A key element of the enhanced AWE app is helping SVOD players advance their time to market.

The AWE platform for TV Everywhere and SVOD is designed to help brands of almost any size deliver content on Roku quickly and provide a high level of control over how their content is presented and promoted within the channel.

AWE’s interface already has a presence in 25 major cable and broadcast networks in various countries. Whether it’s a major network or smaller content producer, every app is developed to the standards and guidelines for each native operating system.

AWE provides an enhanced user experience and uses all of the latest Roku SDK functionality, which is important for brands needing to be found through Roku’s universal search function.

The solution allows for monetization through ad integration, supports analytics to provide insight into content consumption and user behavior, and can integrate with Adobe Pass for authentication if needed.

Given the presence that Roku has in the OTT video market, being able to effectively integrate with the platform makes sense to distribute content.

Roku, according to ComScore, holds a 49% share of the market and has 10 million active accounts, along with a newly released set of devices.

Continue reading on FierceCable.

February 14, 2017

QSR Mobile Experiences Customers Want

When our partnership with Chick-fil-A bolstered the most successful B2C restaurant loyalty program in the U.S., we traced what created the special something that compelled 4 million users to download their app. It was a combination of a native, custom-built app with a thoughtful mobile strategy. In this post, we’re looking at one aspect of loyalty success: the mobile experience.

The quick and easy answer a lot of brands employ to get their loyalty program in front of customers is a pre-made, out-of-the-box app. But, if you’re serious about accelerating the growth of your quick service restaurant (QSR), you’ll need to deliver a customer experience as rich and unique as your dining experience.

Build Customer Loyalty

If you’re still unsure about loyalty apps improving your QSR brand, think of your customers. You can simplify their orders and payment, ultimately impacting your restaurant experience. When you reduce customer friction in-store, they come back. According to Paytronix, that can mean a 4% increase in revenue from a 20% increase in return customer sales. As younger generations develop brand loyalty, your earning potential through a mobile experience also grows. Millennials are more than twice as likely to pay higher prices if they earn rewards.

Placing a logo in a pre-built template may get your loyalty app out there quickly, but now you face another dilemma. What is unique to your brand in the hands of customers? If you’re using a template, your customers will be opening an app with the same interface, providing the same experience as their competitors. Your brand is worth more when the mobile experience is unique.

Develop Native Apps

We know increased average ticket size is a primary reason for wanting a branded loyalty app. Just look at Taco Bell, whose app-based ticket size were approximately 30% higher than those in store. But there are more benefits to your business than more money (though more money is pretty sweet).

When a mobile app adds another sales channel, the customer experience and your backend operations align. Customers can place and pick up orders without cook time affecting wait time…with the right app, of course. Bottle Rocket develops natively for each device our partners’ customers prefer. Since we work closely with brands during development, we build custom apps to address present and future business and customer needs. This sounds like a given for a mobile experience, but not every major brand boasts a custom native app. A recent study revealed of the top 100 chain restaurant brands, 34 don’t provide a native app for customers. More than 10 other brands’ apps were used so sparingly that they didn’t qualify for the study.

Think Beyond the App

We’re successful in building native loyalty apps for QSR partners, but we’ve been around long enough to know customers will soon demand other mobile experiences to simplify their lives.

Ordering online from home or the office is great, but from the parking lot in a connected physical space could be better. We’re also developing voice integration, so ordering anywhere involves less labor for customers. As we’ve learned in 2016 from working with our international partners, 27% of customers wanted faster payment and delivery from their QSR brands. To us, mobile means more than phones and tablets, so we’re utilizing car interfaces in drive-through or delivery scenarios to address both customer needs.

Okay, Now What?

QSR brands need mobile experiences to galvanize loyalty programs. If they want to really make an impact, those experiences need to be custom and natively built. You don’t have to take our word for it, though. Just look at your own brand’s success. It certainly wasn’t built by imitating another store’s approach. Ask for a mobile experience as unique as you to give users what they want now and in the future. Download our three principles for QSR mobile experiences to learn how to make that happen.

While you’re at it, fill out the form below to read our approach to mobile loyalty too!

November 16, 2016

Reaching All Screens: Solving the Video Service Conundrum

At one time, mobile video was all about the Second Screen. Now, its about reaching all screens. If your content is not available on every device - mobile, OTT, or otherwise - you're not maximizing your reach. However, maximizing your reach can minimize your returns - but not always. So how do you know when you should reach all or most screens? How do you get the most out of your content? How do you ensure you've made a good investment? The answers vary from company to company. Download the white paper or watch the webinar to find the right approach for your business.

We've partnered with nScreen Media to provide you with a complimentary white paper that discusses:

  • The importance and benefits of reaching all screens
  • Approaches for reaching all screens
  • Knowing your audience and how to effectively (and efficiently) serve them content
  • Prioritization of platforms and features

 

For more information about how to solve the video service conundrum, watch the webinar below.

 

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