October 1, 2019

Rocketeers win big at this year’s Adobe Creative Jam Awards

We are so proud of our teammates for their success in the Adobe Creative Jam for World Interactive Day last week! Bottle Rocket designer Logan Bingaman won first place while Bottle Rocket designers Kelly Gillit and Jennifer Huang took home second place. Such amazing work by our amazing Rocketeers!

More info on the awards can be found here: https://nvite.com/CreativeJam/IXDDdfw2019

March 20, 2017

SXSW 2017: The Big Stuff

We sent Rocketeers across disciplines to SXSW this year to learn what the future has in store for technology and users. Art directors, client and sales executives, and our top brass absorbed all they could. They came away with a lot of information, but here’s the big stuff we found most interesting.

 

The end of "user,” a new start for “experience”

SXSW was populated with experiences. Whether to entertain or inform or possibly both, attendees were immersed in brands and concepts that sought to provide certain feelings or an understanding of something by engaging as many senses as possible. The experiences weren't about UI or overtly tactical things, but about understanding context and how to properly use that to impact people. So, we can move from "user" to “experience," because that's what is truly meaningful to people.

An overwhelming desire to create experiences that connect people

Brands and technologies use the screen to find each other and themselves. There are so many things attempting to replace human interactions- self-driving cars, robots, smart agents, virtual assistants, but we must remember we are all humans and nothing can replace what happens when humans band together. Vint Cerf, one of the internet’s creators, explained that he feels that the internet isn’t currently a safe place, but we need it to connect to one another. One of the more interesting points he made: internet architecture should be implemented alongside roads and bridges, because it is just as vital and important.

Even NASA is using the power of connection by crowd sourcing solutions to long-pondered problems. Recently, they reimagined exploration with the help of robotics and hackathons. Explorers used to take everything they needed with them in their boat or rocket ship. This only allowed us to go so far and see so much. NASA realized their travel limitations and determined reaching the farthest depths of space required sending our supplies ahead of time. With the help of a robot that unpacks our suitcases, we can take a six-month journey to a faraway planet with the hope of returning someday.

Futuristic Experiences

Remember when most of the things we use daily now were once visions of the future? There was a lot of that at SXSW. NASA showed off their use of AR/VR, including 360 video to not only deliver space experiences to the public, but also train astronauts for future missions to Mars and space. NASA, with one of the largest exhibition booths at SXSW, let visitors wear a HoloLens to experience a simulated walk on Mars.

Hiroshi Ishiguro from Osaka University and Ryuichiro Higashinaka from NTT demoed human-robot conversation. This was a mind-blowing change from task-based bots (e.g. Alexa, Siri). These engineers posed a question, “Is sushi better than ramen?” The robots and humans went on to have a discussion with no script, and robots only responded based on their subject matter expertise. To witness this was extremely fun!

The Reality of AR/VR

From NASA to Home Depot, SXSW held many AR/VR branded experiences. We learned of Home Depot’s virtual reality experience that helps create efficiencies in their supply chain by teaching users how to maximize cargo space for shipping goods to stores. One of the most interesting examples of this was at the National Geographic Base Camp bar, featuring a Microsoft HoloLens AR experience that blended our physical surroundings with digital educational representations of Albert Einstein’s theory of relativity right before our eyes.

 

What educational, entertainment, or brand experiences will we see in the future from this technology? That’s up to brands and the partners that help them make those ideas a reality (however you want to qualify that).

February 23, 2017

Bottle Rocket CEO to Judge 2017 Appy Awards

This February, Bottle Rocket’s CEO, Calvin Carter, will once again judge for the Appy Awards.

The Appy Awards celebrate and acknowledge creativity and excellence in app design in 39 categories:

  • Branded Content
  • Restaurants/Food/Beverage
  • Health and Fitness
  • Travel and Tourism
  • and a lot more!

Calvin will serve on a jury with five other members, whose results will be announced on May 17, in New York City. For more information, check out the Appy Awards website.

February 8, 2017

Talking Digital Loyalty with Urban Airship

When Urban Airship, an integration partner for our custom apps and TVE and OTT platform, AWE, wants to know what top digital studios are doing, they come to Bottle Rocket.

One of our Business Development brainiacs, Jake Montgomery, joined a panel at Urban Airship’s 2017 kickoff to give them an answer.

“What's hot for us is digital loyalty,” Jake said. He gave this example of digital (aka mobile) loyalty, an aspect of which is delivering incentives and rewards via mobile, for those new to the concept: “Let’s say a customer goes to a coffee shop four times in a week. On the fifth visit that week, you might surprise and delight them with a free coffee, just because.”

That would be pretty sweet, right? Jake explained more of Bottle Rocket’s redefining work on mobile loyalty — you can read his complete remarks on Urban Airship’s blog.

August 1, 2016

Amy Czuchlewski Named a Finalist in D CEO’s 2016 CIO/CTO Awards

We’re pleased to announce that Amy Czuchlewski, Senior Director of Engineering Delivery at Bottle Rocket, has been named a finalist in D CEO’s CIO/CTO Awards for 2016. This new program honors chief information officers, chief technology officers, and others in top IT posts in the North Texas Region. Amy joins over 20 accomplished finalists honored for their achievements in the technology industry.

Amy joined Bottle Rocket in 2014 overseeing a team of more 90 mobile development engineers, provides project oversight, and guides potential clients throughout solutions and delivery process. She brings over 15 years of experience in the mobile industry to her current leadership role. Under her direction, Bottle Rocket has optimized efficiency by providing a solid technical foundation and regular training, ensuring her team is current with the most recent innovations and skills.

Congratulations to Amy and the rest of the D CEO CIO/CTO finalists for their achievements.

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