Saas Companies 18 Common UX Mistakes That Derail Growth

The quality of the user experience can make or break a software as a service product. But too often, SaaS companies focus on what their product can do—to the exclusion of what end users need and understand—leaving customers frustrated or overwhelmed. From confusing onboarding flows to inconsistent design and overlooked device functionality, UX missteps in […]

12 Ways The Space Industry Could Shape Life On Earth

The space industry isn’t just about rockets and distant planets—it’s driving real, practical advancements that impact our world and lives. From satellite-powered connectivity to climate monitoring and disaster management, space technology is helping solve challenges across industries. But what’s next? Below, members of Forbes Technology Council share the most significant ways they see space innovation impacting other […]

Effective Ways To Build A Healthy, Innovative Tech Team Culture

Whether a tech team includes three or 30 members, “All for one and one for all” would likely be a great motto. A tech team needs a unifying vision to work toward and to provide focus for their innovative, creative instincts, and they won’t be able to tackle long to-do lists or ambitious new plans […]

How Social Media Platforms Can Protect Kids: Tech Experts’ Insights

As many parents know from experience, today’s kids spend a lot of time online. While concerns about screen time are often focused on teens—unsurprisingly, as nearly half of teen participants in a 2024 Pew Research Center survey reported being online “almost constantly”—young children are also being exposed to social media, with Statista finding YouTube to be the channel of […]

Modernizing Medicine: How Technology Can Improve Healthcare Processes

Medical professionals don’t pursue careers in healthcare out of a love of data entry, but it’s an inescapable daily reality for most, taking time away from focused care and consultations with patients. While it’s undoubtedly vitally necessary to maintain accurate files and documented processes, having to do so manually is frustrating not only for doctors […]

Business Websites: Focus On These User-Centric Features

In many cases, a customer’s first impression of a business is determined by a visit to its website. It’s essential for a company in any industry—whether B2C or B2B—to keep a close eye on changing technologies and user expectations so that its “digital front door” opens on an experience that’s seamless, intuitive and prepared to […]

How To Keep Your Mobile App Fresh And Relevant For Users

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Consumers who transact business on their mobile devices increasingly prefer to use a company’s mobile app over its website. This is especially true when it comes to making purchases, with one global survey finding that 78% of buyers regularly use retailers’ mobile apps.

How AI Could Change Development

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The future of AI-assisted development is bright, and it should not be seen as a threat to engineers but as a benefit that could transform the speed and quality at which we’re able to innovate and produce new ideas across every industry.

5 Tips to Improve Your Mobile Experience

Users want to use your services, buy your products, and receive value from you, but the app is simply a means to that end, so by getting out of the way, the value can shine through. 

18 Tips to Better Manage APIs and Avoid Sprawl

As digital transformation becomes a leading initiative across industries, businesses are onboarding and using more and more applications—leading, in many cases, to more and more application programming interfaces.

Key Client Takeaways from Google I/O 2023

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It’s our favorite time of the year again! We’re diving into the key client takeaways from Google I/O 2023. We know that staying on top of the latest tech trends is essential for any business aiming to succeed in today’s fast-paced world. And Google I/O, the legendary annual developer conference, once again delivered some jaw-dropping […]

Hack Week Recap: “Teemwork” Makes The Dream Work

At Bottle Rocket, we occasionally take time to focus on exploring new technologies. We call these “Hack Weeks” and they generally consist of small teams meeting for an hour or two each day to try out some new ideas.

The Tech Behind a Digital Transformation

A digital transformation is no small task and can take years to accomplish. Starting with analytics, APIs and a solid mobile strategy can help you build a road map that will propel your business to the next level.

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Experience experts weigh in on their top strategies for our most successful clients.