Blending digital and physical to create restaurant experiences that customers crave

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Now more than ever, restaurants have the opportunity to grow, engage and retain their customer base all while increasing overall share of wallet. Are your digital experiences ready to meet and exceed your customers’ expectations?


Put the customer at the center.

The quick serve industry is known for embracing rapid change and innovation. And a failure to keep up can mean losing customers for good. Whether you are a small business or a large national chain, customers expect experiences that deliver, as well as delight. No longer is it just about continuous product innovation and advancements, digital transformation is a must. Today, customers must be able to interact with your brand in any way they choose. They expect digital touchpoints that are frictionless, personalized and contextual. Now more than ever, digital must be leveraged to create engagement in ways that were never before necessary.

explore our QSR & restaurant insights
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Become a more data-driven restaurant brand

From the bustling kitchens of local diners to the corporate boardrooms of global chains, digital transformation for restaurant brands is no longer an option but rather a necessity. In this guide, we will dive into five key areas of how technology and data are reshaping the future of dining experiences.


Case Study

We helped Chick-fil-A bring mobile ordering to the masses well before it was an industry standard. 

Our full suite of digital product services

Our proven approach to full-scale digital product growth allows us to meet you wherever you are in your journey and drive measurable value for your business.

product strategy

We can help digitally enable your business by leveraging proven digital strategies that drive results and position your company for the future.

research & insights

Our team provides qualitative and quantitative research options leveraging evaluative and generative methods to understand user behaviors, preferences, motivations and pain points to inspire design, feature, and full-scale product development innovation.


We drive long-term loyalty between organizations and their customers, patients, or employees by orchestrating how connected products, services, and people harmoniously deliver meaningful interactions across all channels.


Informed by research, insights, and user testing we craft innovative, user-centered design solutions and design intuitive digital product experiences that help companies achieve their business goals.

product development

We concept, build and maintain custom mobile applications and websites that keep your customers coming back. We leverage the latest technologies and platforms to ensure the experiences we create are performant, scalable, and manageable.


Our growth team specializes in helping marketing, product and design teams increase user adoption and engagement by leveraging analytics, data, digital marketing and martech.

data & AI

We help companies harness the power of data and AI to reach their untapped potential of increased efficiency, amplified scalability, and deepened knowledge.

we help restaurant brands solve their most complex challenges
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We created Chick-fil-A’s first ever mobile ordering experience.
Dunkin' logo
We partnered with Dunkin’ to revamp their digital presence for both mobile and web.
Potbelly Sandwich Shop logo
We worked with Potbelly Sandwich Shop to reduce friction, convert traffic to loyalty, and drive app downloads to ultimately enhance customer experience and increase revenue.
Pizza Hut logo
We partnered with Pizza Hut to take their digital ordering experience to the next level with personalization, recommendations, and an enhanced order flow.
Taco Cabana logo
We helped Taco Cabana create a more engaging mobile app experience with enhancements like curbside pickup, mobile payment, and frictionless ordering.
Outback Steakhouse logo
We partnered with Bloomin’ Brands to create a scalable, flexible enterprise-wide digital solution with streamlined order flow, curbside/delivery, and a new loyalty program that will support the entire franchise of brands, beginning with their signature brand, Outback Steakhouse.
Pollo Tropical logo
We worked with Pollo Tropical to achieve their business goals by enhancing loyalty, optimizing ordering, providing a product roadmap, user research and growth services.
Starbucks logo
In partnership with our friends at LACEK, we helped Starbucks improve the mobile rewards experience with new screen designs.
Qdoba logo
We helped Qdoba create a multi-channel digital experience to better connect with customers and deepen loyalty.

Meet our QSR/Restaurant Practice leaders

Peter Klayman headshot
Peter Klayman
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Peter is a digital consulting and experience specialist and serves as our in-house expert on all things QSR/restaurant. Peter is instrumental in our work with clients in this industry and helps ensure the work we are creating for our clients helps them remain competitive and constantly delivering on customer expectations. Prior to his role at Bottle Rocket, Peter served in various strategic and business consulting roles at Rambl and Strategy, part of the PwC network.

Luke Rose
Luke Rose
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For nearly a decade, Luke has worked as a Product Manager to deliver impactful digital experiences that meet the user’s needs while driving product outcomes that move the business forward. With a focus on the Restaurant and Retail space, Luke has worked with Bloomin’ Brands, Fiesta Restaurant Group, Dunkin’, Shell, T-Mobile, and Groupon (to name a few). Luke is passionate about solving complex problems that require a deep understanding of the user, the business, and the ever-changing digital technology landscape. From developing a comprehensive product strategy to working with tech teams to deliver high-performing mobile and web applications, Luke plays a crucial role in the QSR/Restaurant practice.

Unlock Growth
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Experience experts weigh in on their top strategies for our most successful clients.