Blending digital and physical to create restaurant experiences that customers crave

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Now more than ever, restaurants have the opportunity to grow, engage and retain their customer base all while increasing overall share of wallet. Are your digital experiences ready to meet and exceed your customers’ expectations?


Put the customer at the center.

The quick serve industry is known for embracing rapid change and innovation. And a failure to keep up can mean losing customers for good. Whether you are a small business or a large national chain, customers expect experiences that deliver, as well as delight. No longer is it just about continuous product innovation and advancements, digital transformation is a must. Today, customers must be able to interact with your brand in any way they choose. They expect digital touchpoints that are frictionless, personalized and contextual. Now more than ever, digital must be leveraged to create engagement in ways that were never before necessary.

Insights: QSR & restaurant
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2023 is the year of optimization and efficiency

In the year 2023, the QSR and restaurant landscape is undergoing a significant transformation. Brands are no longer solely focused on growth at all costs, but instead prioritizing long-term sustainable growth and profitability.

Download our free ebook to hear from Bottle Rocket’s QSR experience experts on what our most successful restaurant brands are doing right.


Case Study

We helped Chick-fil-A bring mobile ordering to the masses well before it was an industry standard. 

How can we help you?

Bottle Rocket helps our clients better connect with their customers. We specialize in digital strategy, digital experience design/development, and digital growth for mobile, web and any other digital touchpoint.

We unlock growth by applying a combination of strategy, product, design and technology capabilities to create digital solutions that deliver on and exceed customer expectations.


Business strategy & current state evaluation
Digital experience design & development
Awareness, conversion & retention strategy consulting
Mobile ordering, curbside pickup & digital pay
Customer journey mapping & order flow design and enhancements
User research & usability testing
Competitive analysis & market research
Loyalty program design & integration
MarTech platform implementation & integration
Service blueprinting
Solution architecture
Push notification strategy
Analytics & reporting


Native mobile applications (iOS, Android)
Mobile cross platform
Progressive Web Applications (PWAs)
Voice and intelligent assistants
Augmented and virtual reality (AR/VR)
Predictive modeling, artificial intelligence & machine learning
Our work: QSR & Restaurant
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We created Chick-fil-A’s first ever mobile ordering experience.
Dunkin' logo
We partnered with Dunkin’ to revamp their digital presence for both mobile and web.
Potbelly Sandwich Shop logo
We worked with Potbelly Sandwich Shop to reduce friction, convert traffic to loyalty, and drive app downloads to ultimately enhance customer experience and increase revenue.
Pizza Hut logo
We partnered with Pizza Hut to take their digital ordering experience to the next level with personalization, recommendations, and an enhanced order flow.
Taco Cabana logo
We helped Taco Cabana create a more engaging mobile app experience with enhancements like curbside pickup, mobile payment, and frictionless ordering.
Outback Steakhouse logo
We partnered with Bloomin’ Brands to create a scalable, flexible enterprise-wide digital solution with streamlined order flow, curbside/delivery, and a new loyalty program that will support the entire franchise of brands, beginning with their signature brand, Outback Steakhouse.
Pollo Tropical logo
We worked with Pollo Tropical to achieve their business goals by enhancing loyalty, optimizing ordering, providing a product roadmap, user research and growth services.
Starbucks logo
In partnership with our friends at LACEK, we helped Starbucks improve the mobile rewards experience with new screen designs.
Qdoba logo
We helped Qdoba create a multi-channel digital experience to better connect with customers and deepen loyalty.

Meet our QSR/Restaurant Practice leaders

Peter Klayman headshot
Peter Klayman
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Peter is a digital consulting and experience specialist and serves as our in-house expert on all things QSR/restaurant. Peter is instrumental in our work with clients in this industry and helps ensure the work we are creating for our clients helps them remain competitive and constantly delivering on customer expectations. Prior to his role at Bottle Rocket, Peter served in various strategic and business consulting roles at Rambl and Strategy, part of the PwC network.

Luke Rose
Luke Rose
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For nearly a decade, Luke has worked as a Product Manager to deliver impactful digital experiences that meet the user’s needs while driving product outcomes that move the business forward. With a focus on the Restaurant and Retail space, Luke has worked with Bloomin’ Brands, Fiesta Restaurant Group, Dunkin’, Shell, T-Mobile, and Groupon (to name a few). Luke is passionate about solving complex problems that require a deep understanding of the user, the business, and the ever-changing digital technology landscape. From developing a comprehensive product strategy to working with tech teams to deliver high-performing mobile and web applications, Luke plays a crucial role in the QSR/Restaurant practice.

Get the Guidebook

Unlock Growth
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Experience experts weigh in on their top strategies for our most successful clients.