Advance your digital patient experience.

red horizontal rule

Bottle Rocket is a digital product agency that specializes in leveraging data and analytics to deliver tangible clinical outcomes and develop outstanding, patient-centric, digital healthcare products.

unlock the full potential of your digital healthcare solutions.

Our solutions facilitate seamless transactions, optimize patient care pathways, and drive tangible business outcomes, all while exceeding patient expectations. We take pride in our track record of delivering consistent, high-quality results, underpinned by a data-centric approach to product management. Our suite of services is specifically designed to assist healthcare organizations in leveraging digital product investments to generate predictable, measurable value, ultimately enhancing patient outcomes and operational efficiency.

a proven ally for your digital healthcare journey

Flexible Engagement Models

We offer versatile engagement options from comprehensive team support to select team augmentation to enhance your existing team with our specialized talent ensuring that we adapt seamlessly to your project requirements.

Expertise in Patient-Centric Solutions

Leveraging our extensive experience in the healthcare industry, Bottle Rocket consistently delivers solutions that align with patient needs, demonstrating our deep understanding of what truly matters in healthcare.

Certified in Scaled Agile Framework

Our SAFe certification ensures streamlined delivery and cross-team collaboration, utilizing sprint planning, program increments, and continuous delivery to prioritize critical tasks and manage risks effectively.

conversations in healthcare with matt & ashley

Where two experts join forces. They’re diving deep into industry challenges, giving you inside scoop on issues and practical solutions.

Curious? Listen in or send your question for real-time inbox feedback.
Ready to join the Conversation?

we help healthcare companies solve their most complex challenges
red horizontal rule

Gain a user-centered perspective in days, not weeks.

UX research can help improve digital healthcare interactions for all patients with tailored programs for meaningful experiences.

5 Essential Strategies for Healthcare Providers to Improve The Digital Patient Experience

Dive into our latest eBook for actionable insights and strategies to empower healthcare organizations in reshaping digital patient experiences. Uncover the keys to revolutionizing the healthcare landscape with streamlined, patient-centric solutions past the confines of MyChart. Don’t miss out – download the eBook now and embark on a journey towards enhanced patient experiences and transformative healthcare outcomes.


Our full suite of digital product services

Our proven approach to full-scale digital product growth allows us to meet you wherever you are in your journey and drive measurable value for your business.

product strategy

We can help digitally enable your business by leveraging proven digital strategies that drive results and position your company for the future.

research & insights

Our team provides qualitative and quantitative research options leveraging evaluative and generative methods to understand user behaviors, preferences, motivations and pain points to inspire design, feature, and full-scale product development innovation.


We drive long-term loyalty between organizations and their customers, patients, or employees by orchestrating how connected products, services, and people harmoniously deliver meaningful interactions across all channels.


Informed by research, insights, and user testing we craft innovative, user-centered design solutions and design intuitive digital product experiences that help companies achieve their business goals.

product development

We concept, build and maintain custom mobile applications and websites that keep your customers coming back. We leverage the latest technologies and platforms to ensure the experiences we create are performant, scalable, and manageable.


Our growth team specializes in helping marketing, product and design teams increase user adoption and engagement by leveraging analytics, data, digital marketing and martech.

data & AI

We help companies harness the power of data and AI to reach their untapped potential of increased efficiency, amplified scalability, and deepened knowledge.

explore our healthcare insights
red horizontal rule

Our experts

Matthew Patrick Tobias

Before serving as the Director of the Healthcare Practice at Bottle Rocket, Matt held many Fill-in-the-blank Specialist titles at places like SCL Health, Children’s Hospital Colorado, Catholic Health Initiatives, and Epic Systems Corporation.  Despite being labeled a Specialist he has worked in and around Software, Experience, Population Health, Analytics, Regulatory Programs, Project Management, Workflow Design, Interoperability, and anything else healthcare could throw his way.  He hopes to one day include Ironicist in his title.

Christie Richardson

Christie Richardson is a seasoned professional with extensive experience driving growth within the healthcare sector. With a background spanning talent acquisition, client relationship management, and sales operations, Christie brings a wealth of expertise to her role as Senior Director of Business Development at Bottle Rocket, where she leads the growth of our Healthcare Practice. Leveraging her deep understanding of the healthcare landscape, Christie is committed to delivering innovative technology solutions that enhance patient experiences and drive measurable business outcomes. Her strategic vision, coupled with a passion for creating meaningful connections, has positioned her as a trusted partner for healthcare organizations seeking to navigate the digital transformation landscape.

Raghid El-Yafouri

Raghid El-Yafouri, a seasoned consultant with over 22 years of experience in digital transformation, specializes in HealthTech at Bottle Rocket. With a Doctorate in innovation management and an MBA, he shapes strategies focused on enhancing customer experiences and optimizing healthcare technology. Raghid’s expertise includes leading initiatives to improve electronic medical records (EMR) systems and drive better patient care outcomes. Certified in Project Management (PMP), Program Management (PgMP), and Agile (PMI-ACP), his research contributions are also recognized in peer-reviewed publications.
Unlock Growth
red horizontal rule

Experience experts weigh in on their top strategies for our most successful clients.