The Mary Kay™ App allows consumers to find products quickly and efficiently, while maintaining their relationship with their Independent Beauty Consultants. Customers are able to view products and place orders with their Independent Beauty Consultants directly inside the app. For Mary Kay, the Independent Beauty Consultant is the center of the business model. The Mary Kay™ App is designed so that every screen keeps the Independent Beauty Consultant front and center and easily accessible for opinions and trusted advice.
In addition, the new experience allows for easier information flow between customers and beauty consultants. This new innovation allows beauty consultants anticipate their customers’ needs and build stronger relationships. Features include reorder reminders as well as guides allowing the customer to view order of application for their products. Independent Beauty Consultants are able to stay connected to their customers in a number of ways, including push notifications which lets their customers know about new products as well as upcoming special offers.
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