The pharmaceutical industry has a problem. According to Gallup, only a third of Americans have a favorable view of this industry. In today’s hyper-competitive market for top college graduate talent, being viewed unfavorably reduces the likelihood of recruiting world-class talent and continuing to deliver innovative healthcare solutions.
On top of that, The Manufacturing Institute estimates that the U.S. will have 2M manufacturing jobs left unfilled over the next decade. Pfizer wanted an innovative way to immerse potential job applicants in Pfizer’s global enterprise—from household products to specialty drug production to advanced manufacturing.
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