Understanding Progressive Martech and How to Use it to Drive Insane Growth
Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole.
Touchless Travel—The Trend the Pandemic Unconsciously Sparked
It has been three years since the U.S. went into lockdown, when air travel hit a standstill and our backyards had to suffice for a summer vacation spot. The travel space was obliterated as a result. In fact, airlines hemorrhaged $168 billion in economic losses in 2020. Although not fully recovered, air travel is certainly back in […]
Greater Than The Sum of Its Parts
Tim Duncan, Product Growth Lead at Bottle Rocket explores the intersection of cryptocurrencies, decentralized applications, and loyalty programs.
This is the Secret to Driving Growth with Cryptocurrency
Cryptocurrencies can bring value to a brand in a myriad of different ways based on the demographic profile of the end customer.
A Guide for Product Managers
As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity.
Going Early in the Metaverse: A Key Strategy to Drive Growth into the Future
It is well understood that being a first-mover in a high growth channel can generate new customers in a much easier and cheaper manner than a mature and competitive one.
Experiences That Pass Like Ships in the Night
Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy.
The Fourth Law of Customer Retention
Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.
Marketing in 2021: The impact of blockchain on CX
Tim Duncan discusses how marketers can use blockchain technology to build better relationships with their customers.
The Third Law of Customer Retention
The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business.
Are You In The “In-Group”
In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are.
Navigating the Product Analytics Maturity Model in the First-Party Data Era
Product analytics is critical to driving growth, but the bar to meet the increased expectations is only getting higher.
When to Leverage Blockchain & Cryptocurrencies to Drive Experience Growth
Product managers across all industries are looking to harness the power of blockchain to create real value for both their teams and customers.
Creating A Digital Roadmap For Forward-Looking Businesses
75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.
Incorporate Blockchain and/or Cryptocurrencies into Your Customer and Employee Experience
What does the puzzle of blockchain and cryptocurrencies look like? The Bottle Rocket Design team breaks down the difference.
The Second Law of Customer Retention
In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time.
Dreaming of the perfect partnership between product & marketing?
In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win?
The Importance of DTC Connections in Today’s World
it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you…
Want to Adapt to the New Normal? Raise Your Brand’s Digital Maturity Score.
What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it?
The First Law of Customer Retention
Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience.
A Tale of Two Police Departments
A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality.
Driving Sustainable Product Growth: What Gets Mis-Measured Gets Mis-Managed.
It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.
Driving Mobile Growth With Cross-Channel Messaging Campaigns
As the native mobile space matures, the biggest app-related issues that brands face are growth and monetization
Who’s Doing QSR Right?
See what USA Today has to say about SPG’s new Apple Watch app functionality. Open doors and check into your hotel, all without ever speaking a word.
Personalizing Experiences with Location Data
Push notifications aren’t new, but because they are becoming a common practice, see how to use them to bring users closer rather than push them away.
Can QSRs Remain Relevant in a World of Convenience?
To win in this new experience-driven economy, it’s important to have a digital first mindset and find relevant opportunities to engage and connect with your customers throughout their daily lives.
Five Real Life Emerging Technology Examples that Really Work
Presenting creative can be scary. Remember you only need suck less than your competitors. Learn to present with less pain, more confidence and more success.