The surge in grocery delivery during the pandemic has solidified its place as consumers recognize the convenience of online shopping.
Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole.
It has been three years since the U.S. went into lockdown, when air travel hit a standstill and our backyards had to suffice for a summer vacation spot. The travel space was obliterated as a result. In fact, airlines hemorrhaged $168 billion in economic losses in 2020. Although not fully recovered, air travel is certainly back in […]
Tim Duncan, Product Growth Lead at Bottle Rocket explores the intersection of cryptocurrencies, decentralized applications, and loyalty programs.
Cryptocurrencies can bring value to a brand in a myriad of different ways based on the demographic profile of the end customer.
As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity.
It is well understood that being a first-mover in a high growth channel can generate new customers in a much easier and cheaper manner than a mature and competitive one.
Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy.
Cross-Channel Messages are the Attraction Forces That Influence Organic Product, Service Discovery & Repeat Customer Visits.
Tim Duncan discusses how marketers can use blockchain technology to build better relationships with their customers.
The major force behind new organic customer growth are your retained customers who are willing to serve as advocates for your business.
In order to thread the power of social proof into your digital product, we need to consider who the most important influencers in your ecosystem are.
Product analytics is critical to driving growth, but the bar to meet the increased expectations is only getting higher.
Product managers across all industries are looking to harness the power of blockchain to create real value for both their teams and customers.
75 percent of consumers who adopted digital for the first time since the pandemic plan to continue post-COVID-19.
What does the puzzle of blockchain and cryptocurrencies look like? The Bottle Rocket Design team breaks down the difference.
In the second law of customer retention, this larger puzzle shows us that customer retention is not a single moment in time.
In a race, would you rather be in a boat with just you? Or would you join forces with two of your teammates to help everyone win?
it is possible to take your brand DTC in a very short time period with the right plan and team in place. As to whether or not it makes sense for you…
What exactly is digital maturity? And how do you determine your company’s digital maturity level—and improve it?
Retention is the cornerstone of sustainable growth and is the driver of new organic customer growth within an experience.
A north star metric set in place for over three decades has helped shape what you currently see today, protests occur daily calling for action and justice to be served in the name of police brutality.
It is important to find the single most important metric that aligns to your business’ success and customer motivations. One. Not twenty.
As the native mobile space matures, the biggest app-related issues that brands face are growth and monetization
See what USA Today has to say about SPG’s new Apple Watch app functionality. Open doors and check into your hotel, all without ever speaking a word.
Push notifications aren’t new, but because they are becoming a common practice, see how to use them to bring users closer rather than push them away.
To win in this new experience-driven economy, it’s important to have a digital first mindset and find relevant opportunities to engage and connect with your customers throughout their daily lives.
Presenting creative can be scary. Remember you only need suck less than your competitors. Learn to present with less pain, more confidence and more success.