Expertise | Experience Blueprints

Experience Blueprints

Map your entire business ecosystem with a proven Service Design Methodology that uncovers financial, operational, and experiential opportunities.

Achieve the full potential of your relationship with customers.

What types of opportunities can this process uncover?

Current State Experience Blueprinting – Practical By Design

Cross-Journey

The goal is to map the whole journey to see a holistic view of gaps and opportunities – beginning with customer awareness, moving through discovery, then engagement, and finishing with user loyalty.

Cross-Functional

The magic happens when different levels of an organization come together examine a journey from differing perspectives- pain points or opportunities are identified and actioned on.

Cross-platform

We examine everything. Breaking down multiple touchpoints, platforms, and systems, we get down to the roots. Regardless if it’s a digital interface, a physical in-person interaction, or an automated communication, our goal is to uncover obstacles and opportunities.

Improving the user experience through Service Design

“The experience your customers have and the systems that produce what they interact with are inextricably linked. You cannot affect one without affecting the other.”

- Your Guide to Blueprinting the Practical Way

Is your experience falling short?

Here’s why the Experience Blueprint workshop may be a good fit:

Disconnected Touchpoints

Omnichannel consistency is the goal–but siloed teams and roadmaps often lead to disjointed experiences. The experience blueprint brings all touchpoints into a single journey moment to assess how well they work together and identify gaps.

Connections are Complex

Today’s omni-channel experiences—powered by backend systems, third parties, and internal teams–are growing increasingly complex. The experience blueprint brings clarity by mapping out systems, touchpoints, and processes in an accessible way, while highlighting the behind-the-scenes roles that enable the customer journey.

Interfacing Isn't Integrating

Cross-department collaboration is tough–but critical. Our blueprinting experts lead guided workshops that bring cross-functional teams together to surface and solve key problems. In just a few hours, these sessions deliver insights that drive lasting impact.

The goal?

Deliver a human-centered
user experience

Create Stakeholder Alignment

We’ll facilitate activities and feedback loops that include stakeholders from each part of the system. As a group, we’ll identify, describe, and communicate the insights, critical breakdowns, and the opportunities for improvement.

Map Shared Understanding & Opportunities

Using the Experience Blueprinting method, we’ll visualize each key part of the physical and digital customer journey - and who and what “backstage” components come together to make that moment possible.

Identify Actionable Next Steps

Key moments, roles, processes, or tools will rise to the surface as areas to investigate further. We’ll synthesize all our work together and create recommendations for next steps.

in our own words...

Are you curious about what an Experience Blueprint really is? We asked our resident Service Design expert, Ashley Banegas, to weigh in.

Interested in continuing the conversation? Get in touch with one of our Service Design experts today.

The Bottle Rocket Experience Blueprint Workshop was an active, collaborative, and fun process that helped us uncover multiple focus areas of opportunity within our business across the consumer and employee journey. The workshop brought together key stakeholders from across the business and allowed us to look collectively across our people, processes, tools and technology that power our customer and employee experience journeys. We did the workshop about a year after our website launch, which was the perfect time assess and plan against key opportunities we had.

Bottle Rocket has been a core partner in our digital transformation process from the beginning of our journey back in early 2021 and we look forward to continuing to find ways to improve how we serve our customers and improve our business together.”

Our Expert

Ashley Banegas

Experience Consultant, Service Design

Ashley is a service design expert who specializes in crafting seamless and customer-centric experiences that drive businessgrowth. With a strong background in User Experience, Design, and User Research, Ashley is passionate about creating frictionless and meaningful experiences by integrating customer needs with business objectives. Ashley Holds a Masters in Product Development from Carnegie Mellon University and is known for her creativity, strategic mindset, and ability to translate complex concepts into actionable plans.

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