Today, Bottle Rocket announced the launch of the latest app to leverage its AWE video distribution platform. The new streaming video app, called Ravens TV, was developed in collaboration with the Baltimore Ravens and is available for free on Apple TV. This addition makes the Baltimore Ravens one of the first NFL teams to have this type of video experience available to fans.
“The ability to distribute our Emmy Award-winning video content via an over-the-top platform is an important step forward in reaching Ravens fans in their home no matter where they live,” said Senior Vice President of Ravens Media Michelle Andres. “The availability of our programming on-demand from the living room couch is an entertainment and convenience play on behalf of our fans.”
Bottle Rocket’s AWE (Anywhere. Watch. Experience.) platform provides global broadcast networks and independent content creators a refined platform for native app development and elegant UI/UX for streamed video. Viewers watch their favorite content on their preferred devices on the couch or away from home. AWE brings viewers and content creators a reliable multi-platform experience with device-optimized features. This platform has been leveraged by leading brands such as The Oprah Winfrey Network, GSN (Game Show Network), The Hallmark Channel, NBC, and Scripps Networks Interactive.
“We are excited to have the Ravens on the AWE Platform,” said Judy Johnson, Product Owner of AWE. “The AWE platform was designed for both large and small video content owners to quickly and efficiently launch amazing video experiences on mobile and OTT streaming devices with the backend services businesses need, including support for ads, analytics tracking, and app management tools. Working with the team, we were able to get the Raven’s app developed and launched on Apple TV with both VOD and live content in only a matter of days.”
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