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Research Study: The 5 most interesting things we’ve learned from our QSR Survey Series.

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Our teams at Bottle Rocket are starting to think about consumer behavior as
“re-normalized” rather than “reactive.” Through the survey results, we have also been able to infer what the restaurant industry is doing well, and not so well, in response to changing consumer behavior.

By taking a longitudinal look at our research and providing a follow-up to our findings published in March and April, we’ve identified five key takeaways about how consumer behavior has changed due to COVID-19. Here they are.

View the March report.
View the April report.


Would you like to connect with a member of the Bottle Rocket strategy team to discuss this research in more detail? Just say the word. We’d love to connect. 



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