UX research can help improve digital healthcare interactions for all patients with tailored programs for meaningful experiences.
We worked with Baylor Scott & White to address a critical challenge: the website had disconnected navigational paths for various care options. In a focused four-week period, our combined team of researchers and designers conducted extensive unmoderated user testing, which informed a strategic redesign of the homepage and the creation of a centralized landing page for care services.
33.9%
increase in engagement value
160%
increase in conversion
We leverage three methods of research
Interviews
For deep dives when context matters. Great for ideating solutions.
Usability Testing
For specific testing of prototypes. Great for refining specifics.
Surveys
For gathering measurable information across a broad audience. Great for identifying issues.
Create better patient experiences
Unmoderated research delivers fast & actionable insights on how users comprehend and navigate different design iterations.
How can a medication website help patients throughout their treatment?
What digital tools do healthcare staff find most useful from healthcare companies?
What do patients like or dislike about healthcare websites?
Is our app or website accessible and useful for all, including minority groups?
Where are patients and caregivers lacking information about treatment options?
Our Experts
Matthew Patrick Tobias
Healthcare Program Manager
Before serving as the Healthcare Program Manager at Bottle Rocket Matt held many Fill-in-the-blank Specialist titles at places like SCL Health, Children’s Hospital Colorado, Catholic Health Initiatives, and Epic Systems Corporation. Despite being labeled a Specialist he has worked in and around Software, Experience, Population Health, Analytics, Regulatory Programs, Project Management, Workflow Design, Interoperability, and anything else healthcare could throw his way. He hopes to one day include Ironicist in his title.
Joel Vaughan is a UX practitioner with a strong research focus, delivering valuable insights to create desirable digital products. He excels in tackling complex challenges and aligning design strategies with business goals, leveraging both quantitative and qualitative data. Joel currently leads the Research Practice at Bottle Rocket where he has worked on clients including Jimmy Johns, Lowes Pro Supply, and Potbelly to name a few. Prior to this, he served as a Senior UX Designer at Best Buy. Joel holds an Associate of Science in Graphic Design from The Art Institutes.
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