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Research Study: What we are learning about how customers are ordering food right now

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For the past 15 days, Bottle Rocket has been conducting customer sentiment research focused on how people are interacting with quick service restaurants (QSRs) in the new environment of COVID-19.

Leveraging Alpha, we asked customers questions about how their needs were being met by their favorite restaurants, and what those restaurants could do to win more business. Although we expect to learn more as people fully adjust to their new quarantine behavior, our first two weeks of testing have taught us a few key things. And we’re excited to share those learnings with you.

We plan to update this data every week for the foreseeable future, so make sure and check back weekly for more insights and learnings from our study.

View the updated report.


Would you like to connect with a member of the Bottle Rocket strategy team to discuss this research in more detail? Just say the word. We’d love to connect. 



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