Many companies were already well on their way to digital adoption, but even then, no one was prepared for how customer behavior and preferences would change this year. We must all reimagine a new world where safety, empathy and a willingness to continuously innovate come first. For the travel industry, the new name of the game will involve digital and a focus on experience at every turn. And those willing to rethink everything about their businesses will be best prepared for what comes next. Customers must be able to engage with your brand in any way they choose, and employees must have the digital support mechanisms in place to best serve guests.

Many companies were already well on their way to digital adoption, but even then, no one was prepared for how customer behavior and preferences would change this year. We must all reimagine a new world where safety, empathy and a willingness to continuously innovate come first. For the travel industry, the new name of the game will involve digital and a focus on experience at every turn. And those willing to rethink everything about their businesses will be best prepared for what comes next. Customers must be able to engage with your brand in any way they choose, and employees must have the digital support mechanisms in place to best serve guests.

Many companies were already well on their way to digital adoption, but even then, no one was prepared for how customer behavior and preferences would change this year. We must all reimagine a new world where safety, empathy and a willingness to continuously innovate come first. For the travel industry, the new name of the game will involve digital and a focus on experience at every turn. And those willing to rethink everything about their businesses will be best prepared for what comes next. Customers must be able to engage with your brand in any way they choose, and employees must have the digital support mechanisms in place to best serve guests.