Grow your QSR Mobile App in 2020
Grow your QSR Mobile App in 2020
Grow your QSR Mobile App in 2020
Grow Your QSR Mobile App in 2020
Grow Your QSR Mobile App in 2020
Are you making the most of your mobile investment? Are you struggling to reach new customer segments? Do you need to decrease customer churn and increase LTV?
Bottle Rocket’s team of growth experts has helped industry-leading brands tackle these challenges and more.
why is mobile growth so important right now?
Why is mobile growth so important right now?
As the native mobile space matures, the biggest app-related issues that brands face are growth and monetization. The first decade of mobile apps (2008-2018) was largely defined by building and launching a native experience with a great user interface. This was a great first step, but only the starting point.
In today's day and age, most customer-focused organizations have a mobile application in market. And most companies are leveraging mobile to create deeper connections with their customers and serve them in their everyday lives. For brands to stand out and continue engaging their most loyal customers, the focus must now shift to continous improvement and driving mobile growth. Mobile growth practices can help your brand reach new market segments, increase customer retention and drive engagement through creative messaging campaigns.
The best experiences we see link creative, cross-channel campaigns to app features that make customers feel special and their lives easier. Mobile experiences that put these pieces into place generate loyal customers that come back time and time again and share their experience with friends and family.
In order to set your mobile app up for success and to start delivering predictable growth, here are three recommended steps to get you started:
STEP 1
strategy
- Align a cross-functional team across Product, Marketing and Technology.
- Create a growth playbook that lays out the strategies and plans for delivering growth within four key categories: acquisition, conversion, retention and engagement.
- Perform a technology gap analysis and invest in a set of progressive marketing tools that allow your organization to move fast (Customer Data Platform, Behavioral Analytics, Engagement Platform, Deep Linking and Attribution, Location Data Infrastructure, A/B Testing).
STEP 2
implementation
- Integrate tool SDK’s into your mobile experience and QA data feeds to ensure the right data is moving into the tools.
- Configure dashboards within the tools that will bring key metrics to the forefront.
STEP 3
experimentation
- Implement and test changes to the mobile experience. Use the product analytics dashboard to validate improvements.
- Orchestrate cross-channel messaging campaigns triggered by user segmentation analysis.
- Implement and test changes to the mobile experience. Use the product analytics dashboard to validate improvements.
- Orchestrate cross-channel messaging campaigns triggered by user segmentation analysis.
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If you need help growing your QSR mobile app or want to flesh out your use cases with an expert, give us a shout.
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