• A select group of brick and mortar retailers was defying the retail apocalypse before the pandemic hit and reporting quarter after quarter of strong sales growth despite having a limited or nonexistent online offering. 
  • These stores found a way to circumvent the threat of Amazon and e-commerce in general by offering an experience that couldn't easily be replicated online. 
  • Analysts say that the narrative has changed now and the pandemic could lead to a permanent shift in customers' shopping habits, putting any retailer without a strong ecommerce offering at greater risk. 

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