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Are You Selling a Product, a Service, or an Experience?

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A commodity is a mass-produced or non-specialized product. The travel products you offer could fall into the category of a commodity. This is not where you want to be as a travel advisor. First and foremost you want to offer your clients an experience coupled with outstanding service. This is what will separate you from your large online competitors who specialize in commoditized travel products. My guest, Peter Klayman with Bottle Rocket, and I talk about strategies that will boost your client’s experience and we talk about how you can provide service that will raise you above all of your competitors.

Bottle Rocket is a premier company that helps companies and organizations design ultimate customer experiences. They help create experiences “that brands love and people crave.”

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