Understanding Customer Needs With Data-Driven UX Personas
March 12, 2024
Personas help us to prepare for the future and allocate resources more effectively by enabling us to spot new opportunities and identify emerging trends.
Personas help us to prepare for the future and allocate resources more effectively by enabling us to spot new opportunities and identify emerging trends.
It’s common for projects to want to skip the research phase – maybe the features the business has in mind seem obvious, maybe time and money are particularly scarce.
Users want to use your services, buy your products, and receive value from you, but the app is simply a means to that end, so by getting out of the way, the value can shine through.
Have burning healthcare questions? We’ve got the experts for answers. Join the healthcare and strategy pros as they team up to tackle industry challenges head-on.
Users’ expectations and preferences evolve alongside tech capabilities as they experience what’s new and possible.
Mapping the entire journey from patient awareness, exploration, involvement, through improved outcomes.
Map your entire business ecosystem with a proven Service Design Methodology that uncovers financial, operational, and experiential opportunities.
Disrupting a $100 billion industry. Animal Supply Company The distribution industry isn’t well known for being highly digital or innovative. And developing the right digital
Accessing, Managing, & Navigating Benefits with Ease WebTPA All-Encompassing Simplified User Experience Patient Journey Despite the importance of health insurance in accessing healthcare, there is
Goal setting has always been problematic for me. Companies I watched either set goals with lots of fanfare, then promptly forgot about them, or they
Raina Probst, Carla Salcedo, and Tyler Robb explore 10 expert use cases and 8 key benefits for any product-led organization.
creating connections through personalized digital experiences. Mary Kay Independent Beauty Consultants are the heart of Mary Kay’s operations. With millions of beauty consultants worldwide, streamlining the
Let’s walk through the details of how you might implement an API Design-First approach, which is one of the many flavors of the broad API First concept.
16 members of Forbes Technology Council share tips to help developers ensure they’ve incorporated good ergonomic design principles in their products.
Customers are interacting with competitor brands over multiple channels every hour of every day, and they expect every digital experience to measure up to the Amazons and Ubers of this world.
Find out how Experience Architects work with businesses to dissect what went wrong and prevent mistakes in the future.
Customers today demand a digital offering from all tiers of the restaurant industry, from fine dining to quick service.
Expectations are ever-changing and brands must figure out how to remain relevant or risk becoming obsolete in customers’ minds.
Digital product owners and developers need the APIs to support the overall end customer experience — and not just any APIs. Let us talk about Experience APIs.
By focusing on simplicity, and a less is more approach businesses can reduce risk by prioritizing known patterns, and smooth clean interactions.
A digital experience may be the only direct contact a customer has with a particular brand.
Offering contextual, personalized and frictionless digital experiences for your customers is a sure way to unlock brand loyalty for the long term.
When working on keeping every employee informed and awareof the intricate details of digital experiences, remember that every employee is different.
First and foremost you want to offer your clients an experience coupled with outstanding service.
An intelligent HCD (human-centered design) strategy should be iterative, and focused on a quantifiable, customer-focused end result.
It is important for brands to incorporate precise and personalized marketing tactics into their broader omnichannel strategy to improve overall customer experience.
A well-designed PWA can give a company a way to engage users more effectively and efficiently.
In this episode Steve Soechtig, Global CEO of Ogilvy Experience, talks about how to build better, longer-lasting customer relationships with a focus on CX.
Peter Klayman provides his take on the personalization tactics that top national QSR brands are implementing and what these brands can do to drive greater retention.
Rajesh Midha and Steve Soechtig explore the evolution of digital engagement and the inextricable link between a brand and an experience.
If you are considering building or rebuilding an employee-facing digital solution consider these tips.
15 tech industry experts from Forbes Technology Council share must-have features of a successful, user-friendly mobile app.
14 experts from Forbes Technology Council share the UX trends that mobile app designers should be focusing on.
Accessibility is so important here that we’ve built accessibility standards into the whole of our business operations, from development to QA
