rocketeer blog

Calvin Carter in meeting speaking

Bottle Rocket Cited As A Strong Performer By Independent Research Firm

We’re excited to share that Bottle Rocket has been rated a Strong Performer in Forrester Research, Inc.'s report, "The Forrester Wave™: B2C Mobile Services Providers, Q4 2016." Enjoy a complimentary copy of the report here. Forrester researched, analyzed and scored the 13 leading B2C Mobile Service Providers using twenty criteria, including current Fortune 500 client interviews. Bottle Rocket was named a... read more

Virtual Reality is here. How should your brand activate today?

According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. The technology is ready to activate — from tetherless solutions like VR videos to fully immersive experiences that create a virtual world to explore. We got together with some of the greatest minds in Virtual Reality to discuss current opportunities for brands and to answer key... read more

Tethered Heartstrings – The Emotional Side of VR

Many people who have experienced it first-hand say “if you haven’t tried VR, you can’t understand what it’s like.” You can learn about how it works and see that people are enthralled by it, but you have to try it to truly know why its an experience unlike any other. In our recent panel video, Matt Johnson, EVP of Innovation here at Bottle Rocket, had this to say about the medium: "Over the past couple... read more

What’s Next in In-app Purchases | A Mini-Hackathon Recap

At Bottle Rocket, we like to host mini-hackathon events through the year. Similar to our annual Rocket Science event, these hackathons are nights where our engineers concentrate on one theme or aspect of technology development – beacons, healthcare, etc. – and create an application or idea within a few short hours. These short bursts of iteration, testing, and collaboration help our team conceptualize the next... read more

Virtual Reality is Here – Why Now?

Virtual reality, as an idea, is not new. Believe it or not, VR is considered to have emerged in the 1950’s. But, just as “handheld communication devices” (AKA mobile phones) appeared in the original Star Trek series back in 1966, VR took a very different form in its early days. It has taken years, but several technologies are finally to a point that make VR possible. Think of it this way - the first mobile... read more

Low-Friction Development Environments

At Bottle Rocket Studios, we do our best to provide our developers with a low-friction development environment. We do this to help maximize productivity – for both our customers’ and developers’ benefit.   Elements of low-friction development environments Developers select the tools best suited for a given task Many projects will have predefined toolsets such as Xcode for iOS and Android Studios for... read more

Bottle Rocket’s Proudest Moments of 2016

Bottle Rocket’s 8th year was a roller coaster of busy days full of new opportunities, exhilarating events, teamwork, and collaborating with amazing Rocketeers and clients. As a famous piece of literature says best, it was the best of times and it was the worst of times – minus the worst of times. Please join us as we look back at our proudest moments of 2016.     App features and OS... read more

Rocketeer Charity | Lizzy’s Animal Hospice

Every month, Rocketeers pick a charity to support and our selection for December is Lizzy’s Animal Hospice. The organization provides homes to elderly, terminally ill, and homeless companion animals who otherwise would end up in a shelter. With health care and some TLC, these dogs end up having many years ahead of them and become adoptable again. Lizzy’s Animal Hospice started with a dog named Lizzy, the... read more

Now in Apple TV’s Universal Search – The Hallmark Channel

Earlier this year, Apple announced an update to Siri for the Apple TV – making universal search more powerful than ever. Last year, Siri searched iTunes and a few select apps for content, but that list is growing. We are excited to announce that the latest... read more

AWE Mobile Excellence Awards Finalist

AWE Named a Finalist in the 2016 Mobile Excellence Awards

We would like to congratulate Bottle Rocket’s TV Everywhere solution AWE for becoming a finalist in the 2016 Mobile Excellence Awards (MEA) in the Best Live Streaming or Video for Mobile category. The MEA honors mobile innovation and finalists represent the... read more

Virtual reality headset on table with city lights in background

Key Success Factors of VR – So Far

When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market... read more