rocketeer blog

Calvin Carter in meeting speaking

Bottle Rocket Cited As A Strong Performer By Independent Research Firm

We’re excited to share that Bottle Rocket has been rated a Strong Performer in Forrester Research, Inc.'s report, "The Forrester Wave™: B2C Mobile Services Providers, Q4 2016." Enjoy a complimentary copy of the report here. Forrester researched, analyzed and scored the 13 leading B2C Mobile Service Providers using twenty criteria, including current Fortune 500 client interviews. Bottle Rocket was named a... read more

Virtual Reality is here. How should your brand activate today?

According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. The technology is ready to activate — from tetherless solutions like VR videos to fully immersive experiences that create a virtual world to explore. We got together with some of the greatest minds in Virtual Reality to discuss current opportunities for brands and to answer key... read more

Virtual reality headset on table with city lights in background

Key Success Factors of VR – So Far

When Virtual Reality became a hot topic a few years ago, the key success factor for the head-mounted medium was its adoption – a lot of talk and no user base kept many businesses from stepping into the space. Well, the Vive, Rift, and PSVR, hit the market... read more

TechWeek logo

TechWeek Recap – the Future of AR and VR

At this year’s Dallas TechWeek, Adam Polansky, UX Strategist at Bottle Rocket, sat down with Kelsey Carroll from Hewlett Packard Enterprise and Dale Carmen of Groove Jones to discuss the future of augmented and virtual reality technologies. One... read more

Develop for the Future

When we say “develop for the future”, we do not mean that you should develop apps that will be useful in the future – we mean to develop apps that are ready for the future. By watching for trends from platform providers, such as Apple and Google, and selectively adopting new development guidelines and features as they are announced, your app will be prepared for future releases. Getting an application ready to... read more

Dallas Morning News Names Bottle Rocket a National Standard

Recently, the Dallas Morning News recognized Bottle Rocket as a 2016 National Standard company. We salute our employees and the commendable work they do every day that help support a healthy workplace culture. National Standard Top Workplaces qualify under the Top 100 list, where nominated companies receive surveys that will gauge how employees feel about their job and workplace. Thousands of public, private,... read more

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TechWeek Recap: from Smartphones to Smart Cities

One of the most interesting panels at this year’s Dallas TechWeek featured Trey Bowles (CEO & Co-Founder of the Dallas Entrepreneur Center), Jen Sanders (Executive Director of the Dallas Innovation Center), Herb Sih (Managing Partner of Think Big... read more

Reaching All Screens: Solving the Video Service Conundrum

At one time, mobile video was all about the Second Screen. Now, its about reaching all screens. If your content is not available on every device - mobile, OTT, or otherwise - you're not maximizing your reach. However, maximizing your reach can minimize your returns - but not always. So how do you know when you should reach all or most screens? How do you get the most out of your content? How do you ensure you've... read more

W3 Awards 2016

Coca-Cola Freestyle and Mary Kay Win at the 2016 W3 Awards

We’re proud to announce that both Coca-Cola Freestyle and Mary Kay myCustomers apps won at the 11th annual W3 Awards. These apps were selected by The Academy of Interactive and Visual Arts (IAVA) to receive a Silver Award and we toast to their... read more

Every Orphan’s Hope

Rocketeer Charity | Every Orphan’s Hope

Every month, Rocketeers pick a charity of the month to support, and Every Orphan’s Hope is our choice for November. Every Orphan’s Hope is an organization that builds homes in AIDS-affected communities, allowing orphans and widows to create new lives... read more

Exploratory Testing – It’s a Team Event

Bottle Rocket is known for its attention to detail. Everything we do is for the user, so ensuring every user can enjoy a bug free app is one of our top priorities. With nearly 40 quality assurance analysts dedicated to breaking apps in any way imaginable, our QA process is always evolving and our methods are constantly being refined.   What is Exploratory Testing? One of the more interesting and useful... read more