AI is everywhere, but adoption isn’t easy. From hype and data risks to meaningful use and measurable success, we’ll explore how businesses can embrace AI with clarity and purpose.
A strong product analytics strategy is built on precision—but getting started doesn’t have to be overwhelming. This guide walks you through a minimum viable product (MVP) approach to analytics, helping you define key roles, set measurable goals, and implement a streamlined tracking plan that evolves with your business.
Ditch the tedious spreadsheets and streamline your analytics tracking plan with AI. This guide walks you through using Gemini and Bottle Rocket’s measurement plan template to quickly generate a comprehensive tracking plan for new or existing digital products—ensuring smarter, data-driven decisions without the manual effort.
Strong analytics start with detailed user stories. This guide provides a structured template and AI-powered approach to quickly generate analytics-focused user stories—helping product teams create clear, actionable tracking events for smarter data collection and seamless implementation.
Retrieval-Augmented Generation (RAG) is an advanced AI framework that enhances text generation by integrating external knowledge retrieval with generative models.
MACH enables businesses to build modular digital environments, allowing each component to operate independently.
The new generation of investors seeks portfolios that reflect their values and lifestyles, often including a preference for digital, personalized, flexible solutions.
Demand for healthcare services had outstripped what was available from traditional providers and healthcare consumers are acting like, well… consumers.
The promise of technology continues to exponentially change how we think about market dynamics, our customers, partners, and even our employees.
The surge in grocery delivery during the pandemic has solidified its place as consumers recognize the convenience of online shopping.
Bottle Rocket, a leading mobile app development company, today announced its selection as a Partner in Google’s esteemed Flutter Consultants program.
Have burning healthcare questions? We’ve got the experts for answers. Join the healthcare and strategy pros as they team up to tackle industry challenges head-on.
In an era defined by rapid technological advancements, the travel sector finds itself at the forefront of a digital revolution.
VP of Business Strategy, Peter Klayman, joins the Breaking News Show by eTurboNews. Watch the interview now!
It’s certainly true that no tech product is perfect; it’s likely also true that most tech products are never really “finished.”
Before the COVID-19 pandemic, customers expected to walk into a physical location for many of their needs, whether to pick up a coffee or visit
Ignite streamlines the development processes and cost by up to 40%. Bottle Rocket Studios, a leading digital experience company, has today announced the launch of Ignite,
As a technology solution provider, collaborating with those around us is key to a successful project. We rarely work in a vacuum or a silo
Can restaurants use digital transformation as a tool to balance their bottom lines, consumer demands, and economic challenges? The current economic climate, paired with aftershocks
As we enter an economic downturn, smart leaders will use the turbulence to build for the future. With the U.S. expected to enter a recession this year,
Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole.
Digital solutions will provide the efficiencies needed in a Fee for Value environment while elevating the journey of care to match the experiences patients expect.
Digital transformation within healthcare has been catalyzed by the pandemic.
The pandemic has created many short-term shifts in consumer behaviors, but the trend of customers seeking digital alternatives to physical experiences is certainly here to stay…
COVID-19 revealed a complicated flaw in the industry: a maze of digital obstacles preventing a seamless online patient experience.
Advancements most brands have made during the pandemic brought the digital transformation era to a close.
With digital transformation now the norm for companies, and with many having accelerated their strategies due to COVID, what should brands do to stand out in an increasingly crowded digital world?
Peter Klayman, VP of Business Strategy at Bottle Rocket discusses how a superior digital experience and translate to superior customer experience in the travel and hospitality industries.
16 members of Forbes Technology Council share industry functions that are being improved or taken over by artificial intelligence.
Experiences are the lifeblood of many companies and allow them to safely and efficiently interact with customers. But what about employees?
The Technical Delivery role is responsible for the delivery of the development, project leadership, quality, and timely delivery of the project.
Here are five signs the retail landscape is shifting and what retailers might want to consider amidst the COVID-19 pandemic.
Rajesh Midha, Chief Strategy & Operations Officer, highlights the need for healthcare companies to digitally evolve in the age of COVID-19 and beyond.
Calvin Carter writes about the importance of developing a first-class user experience and how this is imperative for future customer loyalty.
Walmart Inc. is bracing itself for slower online sales growth for the year. Despite ongoing e-commerce challenges and its high-stakes rivalry with Amazon, some experts remain optimistic in Walmart and expect to see its digital initiatives pay off in the long run.
Quality control and standard software dev process could have prevented extended delays in reporting the results of the 2020 Iowa Caucus.
AWE, Bottle Rocket’s TVE platform, named a finalist in Cablefax Digital Awards for best TV Everywhere Technology (Vendor) category.
As users demand more personalized experiences, product development teams demand new technology to drive competitiveness. As we accept business’ natural desire to expand mobility offerings we’ll explore React Native as a catalyst for enablement.
At Bottle Rocket, we believe in the power of experiences and have the data to prove it’s where companies should be focusing if they want to stay relevant to a new type of customer, we call the Connected Customer.
Some of these barely made an appearance at the conference, but we think they’re some of the most exciting updates yet.
We live in a world where customer expectations are constantly changing. If you’re looking to grow your business and stay relevant, hereÕs some news: you should be obsessed with connected customers.
Whether you know it or not, you are competing against Amazon. And Netflix. As well as every other company in the world that engages customers
