November 7, 2017

Amazon Launches New Fire TV and Fire TV Stick Basic

A few weeks ago, Amazon’s Fire TV device suddenly disappeared from their site. We figured it could only mean one thing – new devices were on the way. Well, today is the day. Amazon just launched two new devices: the All-New Fire TV with 4K streaming and Alexa Voice Remote, as well as the Fire TV Stick Basic Edition. The latter is intended to be a global competitor to Chromecast and the former is, as the name suggests, an all-new streaming device set to be a fierce competitor in the Over-the-Top (OTT) space.

The All-New Fire TV

The latest device in the Fire family is only available in the US and UK – if you want Alexa as a voice assistant that is. The new device was released this morning, and viewers are already snatching it up. The latest Fire TV device provides access to thousands of channels, apps, and Alexa skills. With Alexa, Fire TV owners can now play music, order pizza, control smart home devices and lights, or control content by voice. Amazon is selling the new Fire TV for less than the previous device (for slightly more you can pair the Fire TV with an HD Antenna), which suggests Amazon is trying to get Alexa into more homes. If you aren’t interested in Alexa and want something even less expensive, you’re in luck.

Fire TV Stick Basic Edition

The latest Stick works by way of a remote and HDMI dongle. Pretty simple! Plug the dongle (aka Fire TV Stick Basic Edition) into your TV and you’re good to go. Like the new Fire TV, you’ll need a subscription to Amazon Prime to take advantage of a lot of the content accessible via the new Stick.

Whichever device captures your attention, Bottle Rocket can develop for it. Our TV Everywhere and OTT platform serves Amazon devices and delivers a responsive experience and custom look via native development.

November 6, 2017

Bottle Rocket Expands OTT Offering with Amazon Fire TV

AWE, Bottle Rocket’s TV Everywhere and Over-the-Top (OTT) video streaming platform, is now available for Amazon’s Fire TV and Fire TV Stick.

DALLAS, November 1, 2017 — Today, mobile and connected device specialist Bottle Rocket announced the release of their first Amazon Fire TV app, one of several in development for release by the end of 2017.

This initial “client-confidential” Fire TV app marks AWE’s expansion into its latest device. AWE apps are already on Roku, Google Chromecast, Apple TV, iOS and Android. With the addition of Fire TV, AWE can deliver its award-winning streaming experiences to a wider audience across mobile and all OTT devices.

Bottle Rocket added Fire TV devices because of its evolving position in the OTT ecosystem. Fire TV Stick makes up three quarters of Amazon’s entire streaming media player sales, and Fire TV’s popularity has propelled it past Apple TV in sales and is approaching Google Chromecast in market share.

With tens of thousands of available channels and apps, including Alexa skills, Fire TV is a powerful yet inexpensive way to stream video. By pairing Amazon’s technology with the AWE platform, Bottle Rocket can bring more broadcasters to a wider viewership with its out-of-the-box offering or a custom AWE app.

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About Bottle Rocket

Headquartered in Dallas, Bottle Rocket is a mobile/connected device specialist that defines, designs, and develops applications that connect future-focused brands to their customers and employees. Through sophisticated, yet simple, technology-enabled experiences, our partners strengthen their businesses through enhanced user and brand interactions. Our more than 350 iOS, Android, streaming device, wearable, AR/VR, voice, web, and TV experiences have set new standards in connecting people to what they want and redefining how they live their lives. Bottle Rocket is a mobile specialist at the center of WPP, the world’s largest communications and customer experience services group. To learn more, visit us at or drop us a note at [email protected].

February 7, 2017

Award-Winning TVE Platform AWE Innovates Through Roku

Bottle Rocket is an international, multi-disciplinary mobile studio that connects future-focused brands to their customers through sophisticated yet simple mobile and connected device experiences. This includes an award-winning video experience platform, AWE, used by major video content owners, cable, and broadcast networks across the globe.

Below is our recent interview with Judy Johnson, the Director of Product Management at Bottle Rocket. Judy joined the Bottle Rocket team in 2013, where she became the product owner for AWE – bringing digital video to mobile and connected devices. In 2015, she was named one of Mobile Marketers Women to Watch. Prior to Bottle Rocket, she worked at Sony as Director of Global Product Management for their video platform on the Playstation and Connected Devices.

Q: Could you explain the function and advantages of your AWE platform?

A: AWE is a powerful TV Everywhere and OTT platform that lets content providers offer an award-winning video experience across mobile and connected devices. The platform significantly accelerates time to market while ensuring an excellent consumer experience. It also gives brands the ability to control how they present and promote content across devices. One of the greatest features of AWE is its web-based management portal (AMP), which allows content owners to rearrange, feature, and promote content in their app without an update and without having to wait for developers.

Furthermore, AWE offers significant key benefits to content owners and combines a wide degree of flexibility with the convenience of an off-the-shelf solution. For example, content providers can create highly custom feature screens, allowing them to promote video content to their consumers. It also grants integrations with leading authentication, advertising, and analytics packages to satisfy critical business requirements. AWE also supports VOD and linear video playback in a seamless experience while providing key user features such as the ability to keep track of favorite shows, receive updates and notifications, and view schedules for live playback.

AWE is not a CMS, so there is no need to upload content twice. Brands simply need to upload content as they always have, and it will be available in AMP to promote as they please.

Bottle Rocket Featured

Q: You’ve recently announced that AWE has strengthened its Roku Internet TV offering; tell us something more?

A: Roku has become a must-have platform for any video content owner. According to ComScore, Roku holds a 49% share of the market and has 10 million active accounts. That’s why Bottle Rocket decided to strengthen our Roku Internet TV offering on AWE, utilizing all the latest Roku SDK functionality like monetization through ad integration, supporting analytics to provide insight into content consumption and user behavior, and Adobe Pass integration for authentication. This solution allows brands to be found through Roku’s universal search function and provides a high level of control over how video owner’s content is presented and promoted.

However, AWE not only provides an amazing, easy-to-use Roku consumer experience but also offers video content owners the ability to create unique apps using a robust app management portal. This allows video content owners the flexibility to feature and promote content to their own design – going beyond other’s template-based experiences.

Bottle Rocket TV Control

Q: What are your plans for next six months?

A: According to Forrester, on a monthly basis, more people now watch video via OTT than DVR. Digital consumption continues to rise as TV fades from being a mass medium. Given that, AWE is very excited for what the next six months will offer.

AWE will continue to enhance our product platform with the features that are important to video businesses and consumers. Video on mobile and connected devices is still an emerging platform, evolving very quickly, and AWE plans to stay ahead of industry needs through features that enhance consumer engagement and drive monetization.

Q: What have been some major milestones over the last 24 months?

A: We have added new platforms including TVOS and Roku to the AWE ecosystem. These platforms are tied into our existing app management tools to provide video content owners one place to manage their app experience. AWE has also incorporated features for new devices and operating systems including optimization for the iPad Pro, support for new versions of Android, updates for new industry technical requirements, and integration with exciting consumer features such as Apple’s single-sign-on.

In addition, we added some new exciting clients including Oprah Winfrey Network, Game Show Network, FUSE, Awesomeness TV, and The Dallas Cowboys.

Bottle Rocket TV Everywhere

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Q: Why would a broadcast provider or video content owner use AWE over a competitive product?

A: While AWE benefits to broadcast providers and video content owners, broadcast providers especially benefit from the way AWE accesses their content. AWE is not a CMS – it latches on to an existing CMS. All the video content that is currently available in the CMS will be available in AWE, and then our clients select what is available to users. AWE also cuts down on wait time by allowing broadcast providers and content owners to rearrange, add or remove content, promote, feature, and more, as they please. Again, these changes occur the next time a user opens the app – without an update and without having to wait on developers. AWE provides OS and size class options as well, so every app looks unique and how brands prefer on any given platform (such as Android, Android Tablet, iPhone, iPhone+, iPad, Apple TV, Roku). This gives the power back to the broadcasters and content owners as they no longer have to request edits to the app. They simply do it themselves and click “save.”

Best of all, store ratings prove AWE’s success with a diverse range of users. The majority of apps using AWE 3.0 receive a 4.5 or higher rating, making the AWE platform an industry leading provider of TVE and OTT multi-screen experiences.

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