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April 12, 2019

Dallas Agency Reports Record Growth and More Robust Market Offerings

Just one month into its eleventh year, Bottle Rocket continues to post an impressive track record of growth, as evidenced by its successes in the last five quarters. With monthly revenue hitting an all-time high (March 2019 has been documented as the highest producing month in the company's history), Bottle Rocket is laying a sustainable foundation for its future while advancing its ability to provide comprehensive solutions that help clients navigate and win in the vast and ever-changing world of digital.

"As leaders in digital transformation and connected experiences, now, more than ever, our clients are looking for us to lead the way. Customers' needs and expectations can shift on a dime, and our clients must be prepared to deliver, or their competitors will," states Joslin Sansom, Bottle Rocket's VP of Client Success, Strategy and Transformation. "Helping our clients succeed and outperform their competitors depends on our ability to continuously deepen our knowledge, expand our competencies, and find new and different ways of connecting digital consumers to what they want."

Bottle Rocket's latest strategic priorities include the addition of an SVP of Experience Design (XD) to lead the organization's award-winning staff of design strategists along with new senior leadership to head up its emerging business strategy, analytics, and change management practices. The company has augmented its Project and Program Management Office to be able to fully support its clients through difficult and complex internal agile transformations while its emerging Product Management practice continues to help clients build digital products that are objectively valuable to customers, and in turn, delivering winning business strategies and increasing their speed to market.

Continue reading on PRNewswire.

November 19, 2018

How Bottle Rocket is Defining and Serving the Connected Lifestyle

An interview with Calvin Carter, Founder & CEO of Bottle Rocket

If you live and work in the technology space in Dallas, I’m guessing you might have heard of Bottle Rocket. But I’ll also wager a guess that you might not really know us. Officially born in 2008, the day after Steve Jobs opened up the App Store to third-party developers, we quickly became a leader in the world of mobile application development. Ten years later, just as the industry has continued to evolve at a mind-numbing pace, so has Bottle Rocket. And if you are still looking for the Bottle Rocket you might have once met, you may not even recognize us.

Today, more than ever, customers are in control. And digitally enabled experiences have created a new normal for all industries. Digital technology is a double-edged sword….the threat of potential disruption by competitors is only slightly as scary as the need to spark innovation and create a path for your company’s future. It’s no secret that digital native companies have generated 80% of the growth in market capitalization in the last 10 years (source: World Economic Forum, September 2018). Change is hard. But it’s only going to get harder. And that’s where we can help.

At Bottle Rocket, we are in the business of transformation. As experts at the intersection of people and technology, we create powerful, preeminent connected experiences that enable today’s Connected Lifestyle. What exactly do we mean by that? Let’s ask our own Founder and CEO, Calvin Carter.

So Calvin, how do you define the Connected Lifestyle?

If you look back at our first decade, it was about apps, new devices and form factors and new uses for mobile technology such as mobile OS’s being used for streaming players like Apple TV or Android TV. This impacted how we did everything. It was an important foundational time for us and our industry, but it’s over now.

The word “mobile” has failed us. Yes, it’s true, much of what we build is based on technology born from the mobile revolution, the world has gotten much more complicated than that.  So, a couple of years ago I started trying to define a new word to replace mobile. One that better described the new complexity and multi-platform, multi-experience, multi-use, multi-skilled and multi-everything reality in front of us. I couldn’t find one word, but I found two “Connected Lifestyle.”

The Connected Lifestyle is an ecosystem. It’s the way you deposit your checks. The way you get reservations at a restaurant, get a ride, board your plane, track your health, manage your finances, teach your children, spend money and make money. It’s no longer a collection of a few devices that I use for specific things. This is now an ecosystem with a full spectrum of devices, technologies and interactions that include what was formerly known as mobile, with in-home streaming players, AR and VR, AI and ML, voice, touch and click. All of it together. Everything you see in front of you as a human in this time. That’s the Connected Lifestyle.

And it’s complicated. Very complicated. I often say that it’s easy to make things hard and hard to make things easy. We’re in the business of ideating, designing, building and evolving preeminent experiences that are dead simple to use. Dead simple.

We were successful in our first decade because we knew everything about mobile. Now we must open ourselves to doing things differently as we follow our user and learn everything we can about the Connected Lifestyle. This is our company’s digital transformation. Just as every other company out there, we too must evolve.

What are the factors causing companies to start investing in Digital Transformation and the Connected Lifestyle?

It’s different for the early adopters, wait and see and wait and dies in each industry. For example, some QSR’s jumped in early to experiment, then later invested big time to get way out ahead and benefitted greatly from this move.

In every disruption, there are winners and losers. The early adopters moved and proved there is an ROI. The “wait and see’s” are following in mass right now in almost every industry. Unfortunately, the wait and die’s will likely do just that.

But the reason I think there has been such as a big uptick in investments in Digital Transformation and the Connected Lifestyle is 1) it’s no longer an experiment, it’s the new normal, and 2) C-suite executives are users too and they now have personal experiences as they entered the Connected Lifestyle.

People don’t compare their banking experience to another banking experience. They compare it to every other super amazing digital experience that they use on a daily basis. Their Starbucks, Uber, Hotel Tonight, Instagram and Slack experiences. C-suite execs are waking up realizing how hard it is to do business with them. If you can’t engage a brand through YOUR Connected Lifestyle, that brand could very quickly become obsolete.

For mobile, Bottle Rocket has an unprecedented four Apple Hall of fame awards to demonstrate unbelievable success. What will Bottle Rocket use as measures of success in Digital Transformation and The Connected Lifestyle?

Oh boy, I could go on for an hour on this one, but a few key examples come to mind. I’ve removed the client names to protect the innocent.

One of our largest accounts is posting 30% year over year growth in their Connected Lifestyle experiences. That’s a huge number, but it’s a REALLY huge number when I tell you that they have users have made billions of dollars’ worth of purchases on the platform. But this isn’t easy. The business is super complicated, and there are always setbacks. But our collective teams have been able to show demonstrable value in spite of any holdups.

For another Bottle Rocket client, our teams ideated, designed, and are developing a paradigm-shifting Connected Experience in an industry that isn’t known for being disruptive. This experience puts the control in the hands of the user, allows them to move faster, and control their own destiny. This literally would not be possible if it weren’t for the uber-connectedness of today’s consumers and our ability to tackle complex problems and create simple solutions.

Finally, I’ll mention yet another Bottle Rocket client that is on the verge of really shaking up an industry. This client, with a modest budget, came to us to find a completely new way to do an old, time-consuming, and highly involved and risky task. A once manual task that with the help technology has the potential to actually save lives. I know I’m being purposefully vague, but for this client, we had to come up with a Connected Experience that had never before been imagined. And one that would literally change how an age-old industry handles a very common task.

Thank you to Calvin for sharing his insights, wisdom, and thoughts about where Bottle Rocket and the Connected Lifestyle is headed. Stay tuned for more on this ever-changing topic.

September 19, 2017

5 Big Ideas from our Product Owner’s Guide to the Universe at MWCA

We had a stellar program for “Mobile Product Owner’s Guide to the Universe” at Mobile World Congress Americas. There were a ton of ideas that came from our speakers during the all-day event, and these are five of the most interesting:

1. Exponential Acceleration — and Convergence — of Lots of Tech (AI, AR, VR, MR, Computer Vision, Machine Learning, Mobile and More)

“We used to say disruption is the new normal,” said Tom Edwards, Chief Digital Officer at Epsilon in his keynote address. “But now, I see this more as exponential acceleration. It’s more about consolidation and bundling of existing technologies.” With the rise of interconnected systems, marketers will need to keep up with customer expectations for seamless, intuitive, lightning fast, “magical” experiences with technologies. See Tom’s video that dives into the themes in his keynote here:

2. Leaving Room for Innovation (and Making Sure Your Definition of Innovation is Helping Not Hurting You)

Organizations can’t stop everything to innovate — but they can’t afford to fall behind either. It’s important, said panelists Todd Stricker with MarriottScott Cuppari with Coca-Cola Freestyle and Dorothy Jensen from Southwest Airlines to leave bandwidth on your teams to experiment, ideate and stay ahead of the game — even if many of the ideas never make it into production. They also advocated for carefully considering how your team defines innovation.

 Todd Stricker with Marriott, Scott Cuppari with Coca-Cola Freestyle and Dorothy Jensen from Southwest Airlines at MWCA17

“We frequently define innovation as unlocking value we weren’t unlocking before,” said Stricker. “Re-defining innovation in those terms helps people think in the problem spaces we’re really attacking to unlock customer value. That helps break the paradigm that innovation has to be a massive new crazy thing. It can be at a micro-level, and super meaningful when you’re dogging customer problems and making things better for them.”

3. It’s Time to Revisit A Few Technologies You Might Have Written Off

Technologies you might have tried a few years ago have matured: write them off at your own risk. For example, AI and natural language processing have helped create vast improvements in chatbots and voice assistants, as Vera Tzoneva, Global Product Partnerships, Google Assistant demonstrated.

VR technology is also better and more immersive than it’s ever been, said Andy Mathis, Mobile Partnerships and Business Development Lead at Oculus. For brands that want to connect with customers through indelible, immersive experiences, VR is an avenue that’s waiting to be explored. Red Bull’s VR hub lets you go cliff diving, fly a plane in the Red Bull air race and more, connecting with their adreneline-fueled branding. Tom’s in-store VR experience (see below) makes you an eyewitness and participant, making their brand promise of “buy a pair give a pair” come to life for customers.

4. Creating a Continuous Stream of Crowd-Sourced Customer Feedback to Help Drive Your Product Roadmap

Getting more (and more balanced) customer feedback helps product and marketing teams act on better, more balanced data about what customers want and need more quickly said Rob Pace, CEO of HundredX — and helps bake a listening culture into your organization. That’s critical for ensuring your products and features align to what real customers really want — not just what your team thinks they want.

Rob Pace, CEO of HundredX at MWCA

5. Data-Fueled Context is Increasingly Critical for Personalized Marketing

“The internet of things is too focused on the things,” said Dimitri Maex, President of Sentiance. “It’s on its way to becoming the internet of you — and I believe that will happen through AI and data.”

Maex shared how — using movement, location and time data from mobile phones — it’s possible to learn an enormous amount about a user’s context (Are they walking, driving, boating? Are they near home, work or school? Where are they likely to be going next?) and customize their experience for 1:1 interactions fast and at scale.

The exclamation point at the end gives me cavities, but a period is too bored... Thank you to our speakers, everyone in attendance, and our super smart, super helpful sponsors who helped make it all happen!

Also a big thank you to Urban Airship for this amazing recap! (original article)

July 17, 2017

Bottle Rocket Nominated in 2017 Tech Titans Awards

Big news from our neck of the woods this week: Tech Titans has nominated Bottle Rocket for the Emerging Company Innovation Award! We’re honored to be recognized by our community with this nomination.

The Emerging Company Innovation Award recognizes outstanding innovation and unique accomplishments through potential breakthrough technology, processes, or services within the technology and communications industry. Winners of each category will be announced and awarded at the Tech Titans Awards Gala on August 25.

For more information, visit the Tech Titans website.

June 20, 2017

Bottle Rocket Works with NPR on App for Apple TV

Addison-based Bottle Rocket collaborated with NPR to create a version of the NPR One app compatible with Apple TV. 

Launched three years ago, the NPR One App allows users to listen to NPR’s programming anytime on their mobile devices.

Bottle Rocket, the award-winning mobile development, design, and strategy company helmed by Calvin Carter, has also built custom apps for companies such as Starwood Hotels, Coca-Cola, and Mary Kay.

According to NPR, its app is accessible through 97 percent of global handsets via iOS, Android, and Windows Phone, as well as 30 car brands through connected-car platforms such as CarPlay and Android Auto, and 1,000 audio receivers through Bluetooth, Airplay, and Chromecast.

Along with the addition of Apple TV, NPR plans to integrate the app into Apple’s future voice-activated speaker launching in December, the Apple HomePod.

At Apple’s annual developer conference, the company’s senior vice president of worldwide marketing Phil Schiller announced that through the HomePod’s Siri-enabled technology, users can simply say, “Tune to NPR,” to tap into the app, according to NPR.

Continue reading on Dallas Innovates.

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