Martech is more than just a set of software solutions, but instead is a platform for the entire business to drive growth from as a collective whole.
As a Product Manager, working with marketing and advertising teams can be unfamiliar, this guide will help you gain a little more clarity.
Today brands must accept the hyper-competitive nature of our current environment and leverage word of mouth as one piece of a much larger and more complex digital strategy.
Marketing teams need to prove ROI, and product teams need to solve for engagement and retention.
