November 7, 2017

Amazon Launches New Fire TV and Fire TV Stick Basic

A few weeks ago, Amazon’s Fire TV device suddenly disappeared from their site. We figured it could only mean one thing – new devices were on the way. Well, today is the day. Amazon just launched two new devices: the All-New Fire TV with 4K streaming and Alexa Voice Remote, as well as the Fire TV Stick Basic Edition. The latter is intended to be a global competitor to Chromecast and the former is, as the name suggests, an all-new streaming device set to be a fierce competitor in the Over-the-Top (OTT) space.

The All-New Fire TV

The latest device in the Fire family is only available in the US and UK – if you want Alexa as a voice assistant that is. The new device was released this morning, and viewers are already snatching it up. The latest Fire TV device provides access to thousands of channels, apps, and Alexa skills. With Alexa, Fire TV owners can now play music, order pizza, control smart home devices and lights, or control content by voice. Amazon is selling the new Fire TV for less than the previous device (for slightly more you can pair the Fire TV with an HD Antenna), which suggests Amazon is trying to get Alexa into more homes. If you aren’t interested in Alexa and want something even less expensive, you’re in luck.

Fire TV Stick Basic Edition

The latest Stick works by way of a remote and HDMI dongle. Pretty simple! Plug the dongle (aka Fire TV Stick Basic Edition) into your TV and you’re good to go. Like the new Fire TV, you’ll need a subscription to Amazon Prime to take advantage of a lot of the content accessible via the new Stick.

Whichever device captures your attention, Bottle Rocket can develop for it. Our TV Everywhere and OTT platform serves Amazon devices and delivers a responsive experience and custom look via native development.

November 6, 2017

Bottle Rocket Expands OTT Offering with Amazon Fire TV

AWE, Bottle Rocket’s TV Everywhere and Over-the-Top (OTT) video streaming platform, is now available for Amazon’s Fire TV and Fire TV Stick.

DALLAS, November 1, 2017 — Today, mobile and connected device specialist Bottle Rocket announced the release of their first Amazon Fire TV app, one of several in development for release by the end of 2017.

This initial “client-confidential” Fire TV app marks AWE’s expansion into its latest device. AWE apps are already on Roku, Google Chromecast, Apple TV, iOS and Android. With the addition of Fire TV, AWE can deliver its award-winning streaming experiences to a wider audience across mobile and all OTT devices.

Bottle Rocket added Fire TV devices because of its evolving position in the OTT ecosystem. Fire TV Stick makes up three quarters of Amazon’s entire streaming media player sales, and Fire TV’s popularity has propelled it past Apple TV in sales and is approaching Google Chromecast in market share.

With tens of thousands of available channels and apps, including Alexa skills, Fire TV is a powerful yet inexpensive way to stream video. By pairing Amazon’s technology with the AWE platform, Bottle Rocket can bring more broadcasters to a wider viewership with its out-of-the-box offering or a custom AWE app.

Visit to learn more.

About Bottle Rocket

Headquartered in Dallas, Bottle Rocket is a mobile/connected device specialist that defines, designs, and develops applications that connect future-focused brands to their customers and employees. Through sophisticated, yet simple, technology-enabled experiences, our partners strengthen their businesses through enhanced user and brand interactions. Our more than 350 iOS, Android, streaming device, wearable, AR/VR, voice, web, and TV experiences have set new standards in connecting people to what they want and redefining how they live their lives. Bottle Rocket is a mobile specialist at the center of WPP, the world’s largest communications and customer experience services group. To learn more, visit us at or drop us a note at [email protected].

September 19, 2017

Bottle Rocket Partners with Ravens to Launch Apple TV App

Today, Bottle Rocket announced the launch of the latest app to leverage its AWE video distribution platform. The new streaming video app, called Ravens TV, was developed in collaboration with the Baltimore Ravens and is available for free on Apple TV. This addition makes the Baltimore Ravens one of the first NFL teams to have this type of video experience available to fans.

“The ability to distribute our Emmy Award-winning video content via an over-the-top platform is an important step forward in reaching Ravens fans in their home no matter where they live,” said Senior Vice President of Ravens Media Michelle Andres. “The availability of our programming on-demand from the living room couch is an entertainment and convenience play on behalf of our fans.”

Bottle Rocket’s AWE (Anywhere. Watch. Experience.) platform provides global broadcast networks and independent content creators a refined platform for native app development and elegant UI/UX for streamed video. Viewers watch their favorite content on their preferred devices on the couch or away from home. AWE brings viewers and content creators a reliable multi-platform experience with device-optimized features. This platform has been leveraged by leading brands such as The Oprah Winfrey Network, GSN (Game Show Network), The Hallmark Channel, NBC, and Scripps Networks Interactive.

“We are excited to have the Ravens on the AWE Platform,” said Judy Johnson, Product Owner of AWE. "The AWE platform was designed for both large and small video content owners to quickly and efficiently launch amazing video experiences on mobile and OTT streaming devices with the backend services businesses need, including support for ads, analytics tracking, and app management tools. Working with the team, we were able to get the Raven’s app developed and launched on Apple TV with both VOD and live content in only a matter of days.”

Continue reading on PRWeb.

April 18, 2017

How Broadcasters Can Use AWE to Address Roku SDK Changes

Roku recently announced they are ending support for legacy SDK visual screen components. Developers have been asked to update their channel UI to Roku’s more recent UI interface programming, SceneGraph.

Broadcasters have a few options in adapting to this change: rebuild their app in house or work with a third party to create a new app from the ground up. These solutions will take time. New channels choosing one of these options risk missing an important deadline—new channels must use SceneGraph or Direct Publisher by July 1, 2017.

Broadcasters, whether new to Roku or in need of updating their app, have a third, more practical option. AWE, Bottle Rocket’s video delivery platform, is already built on the most recent Roku SDK. We’ve developed AWE for easy configuration—broadcasters only need to brand and skin their app before they’re ready to deliver content via a user-focused, elegant UI and UX.

AWE brings more than SceneGraph compatibility, though. It also supports ads, analytics, authentication, and more features that other developers don’t include in out of the box solutions. Flexible feature screens also come standard with AWE. With AWE’s app management portal, a web-based tool, broadcasters can drag and drop to create unique feature screen experiences.

February 16, 2017

Enhanced AWE platform accelerates content providers’ Roku rollouts

Bottle Rocket, a mobile strategy and development company, has made a number of enhancements to its Anywhere Watch Experience (AWE) for the Roku internet TV offering, allowing video content owners to enhance their multiscreen experience.

The enhanced AWE app framework also has benefits for streaming video on iOS, Android, Apple TV and Chromecast.

A key element of the enhanced AWE app is helping SVOD players advance their time to market.

The AWE platform for TV Everywhere and SVOD is designed to help brands of almost any size deliver content on Roku quickly and provide a high level of control over how their content is presented and promoted within the channel.

AWE’s interface already has a presence in 25 major cable and broadcast networks in various countries. Whether it’s a major network or smaller content producer, every app is developed to the standards and guidelines for each native operating system.

AWE provides an enhanced user experience and uses all of the latest Roku SDK functionality, which is important for brands needing to be found through Roku’s universal search function.

The solution allows for monetization through ad integration, supports analytics to provide insight into content consumption and user behavior, and can integrate with Adobe Pass for authentication if needed.

Given the presence that Roku has in the OTT video market, being able to effectively integrate with the platform makes sense to distribute content.

Roku, according to ComScore, holds a 49% share of the market and has 10 million active accounts, along with a newly released set of devices.

Continue reading on FierceCable.

© 2020 Bottle Rocket. All Rights Reserved.