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February 20, 2019

Creating Preeminent Experiences for the Connected Lifestyle

If you live and work in the technology space in Dallas, I’m guessing you might have heard of Bottle Rocket. But I’ll also wager a guess that you might not really know us. Officially born in 2008, the day after Steve Jobs opened the iPhone to third-party developers, we quickly became a leader in the world of mobile application development. Eleven years later, just as the industry has continued to evolve at a mind-numbing pace, so has Bottle Rocket. And if you are still looking for the Bottle Rocket you might have once met, you may not even recognize us.

Today, more than ever, customers are in control. And digitally enabled experiences have created a new normal for all industries. Digital technology is a double-edged sword… the threat of potential disruption by competitors is only slightly as scary as the need to spark innovation to create a path for your company’s future. It’s no secret that digital native companies have generated 80% of the growth in market capitalization in the last 10 years (source: World Economic Forum, September 2018). Change is hard. But it’s only going to get harder. And that’s where our deep understanding of the Connected Lifestyle can help.

At Bottle Rocket, we are in the business of transformation. As experts at the intersection of people and technology, we create powerful, preeminent connected experiences that enable today’s Connected Lifestyle. What exactly do we mean by that? Let’s ask our own Founder and CEO, Calvin Carter.

So Calvin, how do you define the Connected Lifestyle?

If you look back at the last decade, it was about apps, new devices and form factors and new uses for mobile technology such as mobile OS’s being used for wearables or streaming players like Apple TV and Android TV. This impacted how we did everything. It was an important foundational time for us and our industry, but it’s over now.

The word “mobile” has failed us. Yes, it’s true, much of what we build is based on technology born from the mobile revolution, but the world has gotten much more complicated than that.  So, a couple of years ago I started trying to define a new word to replace mobile. One that better described the new complexity and multi-platform, multi-experience, multi-use, multi-skilled and multi-everything reality in front of us. I couldn’t find one word, but I found two “Connected Lifestyle.”

The Connected Lifestyle is an ecosystem. It’s the way you deposit your checks. The way you get reservations at a restaurant, get a ride to the airport, board your plane, communicate with your colleagues and family, get a hotel room, track your health, manage your finances, teach your children and buy stuff. It’s no longer a collection of a few devices that I use for specific things. This is now an ecosystem with a full spectrum of devices, technologies and interactions that include smartphones, tablets, computers,  in-home streaming players, voice assistants, bots, and even headier stuff like AR and VR experiences, AI and ML. All of it together, whether it’s your phone, watch, car or house. Everything you see in front of you every day is the Connected Lifestyle.

And, it’s where your customers and employees live right now!

And it’s complicated. Very complicated. I often say that it’s easy to make things hard and hard to make things easy. We’re in the business of ideating, designing, building and evolving preeminent experiences that are dead simple to use. Dead simple. Simple drives enjoyment. Enjoying drives engagement. Engagement drives revenue.

This is our new normal. We don’t come back from this.

Experience is now a leading factor in consumer motivation, and many share that experience - whether good or bad.

( Source: "State of the Connected Customer" Salesforce Research June 2018 )

Does this mean a company has to invest in all of these technologies to be relevant?

Absolutely not. In fact, that would be a mistake. For each brand, there is a set of highly valuable experiences that you must make frictionless and dead simple. You start there, then determine which technologies make sense. Do not start with technology or you’ll just get technology. Start with experience and back into the best technologies for the job.

What are the factors causing companies to start investing in Digital Transformation and the Connected Lifestyle?

It’s different for the early adopters, the wait-and-see and the wait-and-dies in each industry. For example, some quick-serve restaurants jumped in early to experiment, then later invested big time to get way out ahead and benefitted greatly from this move. Like Chick-fil-A, who reduced wait times and line abandonment while increasing average basket size with mobile orders. They also reduced transaction fees with mobile ordering and increased repeat visits, daypart usage, and overall engagement with mobile loyalty. All of this was made possible by their iOS and Android apps that we had the great honor to build alongside them.

In every disruption, there are winners and losers. The early adopters moved and proved there is an ROI. The “wait and see’s” are following in mass right now in almost every industry. Unfortunately, the wait and die’s will likely do just that. But the reason I think there has been such as big uptick in investments in Digital Transformation and the Connected Lifestyle is 1) it’s no longer an experiment, it’s the new normal, and 2) C-suite executives are users too and they now have personal experiences as they entered the Connected Lifestyle themselves.

People don’t compare their banking experience to another banking experience. They compare it to every other super amazing digital experience that they use on a daily basis. Like their Starbucks, Uber, Hotel Tonight, Open Table and Slack experiences. C-suite execs are waking up realizing how hard it is for connected consumers to do business with their own company. If you can’t engage a brand through YOUR Connected Lifestyle, that brand is immediately less relevant to you.

Your transformation must be customer-centric. And the customer has changed.

What do you mean the customer has changed?

It’s now the Connected Customer, which is a digital native who uses technology regularly to meet wants and needs. A Connected Customer wants to make a connection with a brand but prefers the convenience and utility of a digital interaction.

And I don’t mean just young customers. Take a look at this study from Salesforce Research. Sure, Millennials are off the charts on the Connected Lifestyle gauge. But look at the Baby Boomers. Nearly half also demand a cutting-edge digital experience to keep their business and prefer innovative companies over the rest of the competitive set.

Let’s not underestimate the sheer power of these numbers. Put simply, no matter what age range you target, the vast majority of your customers have a completely new expectation from you. You can meet them where they are or lose them.

Customers are seeking more cutting-edge experiences and actively looking for innovative companies.

(Source: "State of the Connected Customer" Salesforce Research June 2018)

When serving the Connected Customer, it’s important to put them at the center of all of your thinking. Here are three key questions that must be answered to create value for them:

1. Where is the friction to doing business with us?

2. What would need to happen to make that go away? What context do we know that we can leverage to make this experience more valuable for the customer?

3. What do we know about the customer, so we can make this experience more personalized?

But to answer this, you can’t answer the questions yourself. You have to talk to your customers. It’s a scary thing to do if you’ve never done it. But once you do, you’ll never design anything in your business again without it. I don’t mean a Net Promoter Score or customer feedback survey. I mean ethnographic studies and the development of insightful user journeys that pinpoint the friction and the opportunity to provide value your competitors can’t or won’t.

When thinking about and taking action with your customers, consider these three things:

1. Practice empathy and realize everything is an experience for your customer. Design every product, process and interaction in service of your customer. This is table stakes. Most companies think they know their customer, but when stress tested, the truth comes out.

2. Don’t assume you understand them or their loyalty to you. Loyalty is abandoned in one click or tap, and everyone is looking for the best deal. Earn it daily through lifestyle experiences and engagement.

3. Understand how technology has changed the way they behave. Get out and talk to your Connected Customers to understand what “easy and helpful” means to them.

You’ve said the word experience a lot in this interview. Can you please explain the importance of experience for brands?

Never before has the total brand experience mattered more to consumers. In fact, 80% of both business and consumer buyers say the experience a company provides is as important as the products and services they receive through their experience with you.

80% of customers say experience is as important as the services. 67% of customers say their standards for good experiences are higher than ever.


(Source: "State of the Connected Customer" Salesforce Research June 2018)

And to make it even more challenging for brands, 67% of both business and consumer buyers say their standard for good experiences are higher than ever. Like I mentioned before, people don’t compare their banking experience, for example, to another banking experience. They compare it to every other super amazing digital experience that they have on a daily basis. Like their Starbucks, Uber, Hotel Tonight, Open Table, AirBnB, Venmo and Amazon experiences.

In the experience economy, the companies your customers are comparing you to has changed.

But here is the amazing news for you. If you take action, you can leverage this shift to your advantage. 57% of business and consumer buyers have moved their business because another company provided them a better experience. That could be you…

The absolute best news for you is that 67% of business and consumer buyers will pay more for a great experience. That is why brand experience is one of the highest ROI initiatives a company can start today. The returns are strong.

Experience is now a leading factor in consumer motivation, and many share that experience - whether good or bad.

(Source: "State of the Connected Customer" Salesforce Research June 2018)

So, where does a CEO reading this start?

Well, like anything, it starts with insight, reflection, opportunity identification, a bold vision and relentless action.

But first, start with “why.” It’s so important to figure out the “why” behind the “what” you are going to do, or you’ll never figure out the “how.” But if you get the right "why," you’ll figure out the how even if it seems impossible from your current vantage point.

I could write a book on the importance of “why” but Simon Sinek already wrote some great ones you should check out.

But it’s also important to figure out the “who.” Obviously every stakeholder, including the customer, is a “who,” but I’m talking about the team that is going to take action and execute your vision. This team will be made up of vendor/partners and, of course, your employees.

Here’s the three things I suggest you keep in mind when thinking about your vendor/partners:

1. Make them part of your business strategy. Transparency and authenticity are key, and many voices can help in times of chaos. Open up the “why” behind the “what” you hired them to help you with. You need requisite variety and outside voices to stay robust and relevant. If they can’t step up, then ask them to step out. The more they know about why you’re doing this and what you hope to achieve, the more value they can drive for you. Open up, include them in the conversation, not afterwards.

2. Don’t knee-jerk invest. There is new, shiny technology out every day. Go slow, think hard, reflect a lot, listen to others, then take action and invest. You can do this quickly and inexpensively if you have the right group.

3. Understand that diversity breeds strength, both internally and externally. By listening to many outside voices, you can benefit from a variety of perspectives and experiences. You will make more informed decisions and go down fewer rabbit holes. This is why public companies with boards that include a diversity of background, ethnicity, gender and outlook drive more enterprise value than those with homogenous inputs.

And, here are the three things that I suggest you keep in mind about your employees:

1. Hire and promote T-shaped people, those that have both breadth and depth. High EQ people that are a generalist in a lot of things but also an expert in one thing will produce better and longer lasting results in this new experience economy.

2. Don’t assume your team has what it needs to change with the market. The answer is simple. They don’t… Give them support, training and access to outside voices and partners who can help them cross the chasm. They must understand that things are going to change a lot, and what made them successful in the past won’t make them successful in the future. Some won’t be able to cross the chasm, but everyone deserves and authentic chance to change.

3. Understand that transformation is uncomfortable and ambiguous to your staff. Trust is the glue when logic and planning are in flux. Fill the gap with trust. You have to be upfront, honest and authentic. When we did our transformation I stood in front of the entire company and told them this was going to be hard. Some people left over it, but the net gains were clear as we attracted people who were more excited and committed than those that left.

Bottle Rocket has an unprecedented four Apple App Store Hall of fame awards to demonstrate unbelievable success in mobile. I understand no other company has won more than one, and less than 100 have ever been awarded. But what will Bottle Rocket use as measures of success in Digital Transformation and The Connected Lifestyle?

Oh boy, I could go on for an hour on this one, but allow me to answer with real-world examples. I’ll change the client names to protect the innocent.

One of our largest clients is posting 30% year over year growth in their Connected Lifestyle experiences, including native smartphone apps and mobile web. That’s a huge number, but it’s a REALLY huge number when I tell you that 70% of their revenue (multi-billion/year) comes through its websites and apps. But this isn’t easy. The business is super complicated, and there are always setbacks. But our collective teams have been able to show demonstrable value in spite of any holdups. We are truly with our client and we tear down obstacles together.

For another client, the largest product distributor in their sector, we were able to leverage our understanding of consumer behavior to disrupt how retailers manage inventory, order product, handle returns and track sell-through. Consumerization is changing everything and business buyers now act more like consumers than ever. We used this insight to produce a business tool that felt like a consumer tool. Their retail customers now report significant time savings which in turn drives more of their business to our client rather than competing distributors. Disrupt or be disrupted.

Any last minute thoughts before we wrap up?

If you only remember a few things from this time together, please remember these things:

  1.  Simple drives enjoyment. Enjoying drives engagement. Engagement drives revenue.
  2. Experiences are likely the most important thing you can be investing right now.
  3. Consumers, both B2B buyers and B2C buyers, have forever changed how they behave. Use this as your advantage to disrupt, or be disrupted by the guy who gets there first.
  4. Time is of the essence. Do not wait until you have it all figured out to take action. You must be comfortable with failure and ambiguity.
  5. Diversity will get you the voices you need to hear to stay relevant in this age.

Finally, I’ll mention yet another Bottle Rocket client that is on the verge of really shaking up the concrete industry. This client, with a modest budget, came to us to find a completely new way to do a frequent, time-consuming, highly involved and risky task. A once manual task, with the help of connected technology, now saves money and lives by improving real-time, in-field decision making.

Thank you to Calvin for sharing his insights, wisdom, and thoughts about where Bottle Rocket and the Connected Lifestyle is headed. Stay tuned for more on this ever-changing topic.

November 20, 2018

From Design Sprints to Proof Sprints

“Will this reliably integrate with our app?”

“Would users even want to use this feature?”

“How will we notify users?”

Simple questions, at face value. But any seasoned product or project manager knows there are no such luxuries. These inquiries could have sweeping implications for the duration and cost of a project. Even a simple “yes” or “no” can be followed by a storm of follow-up questions that cast a fog over future estimations or derail a feature set entirely.

At Bottle Rocket, we utilize a proven methodology to help clients investigate the unknowns and get answers in as little as one week. Our Proof Sprint methodology — a process for solving and testing ideas in as little as five days — is inspired by Google’s Design Sprint. Although the two processes are similar, one key difference is that Bottle Rocket’s Proof Sprints are specifically designed to answer questions beyond experience design (XD) and always begin with a hypothesis and end with a proof where Google’s Design Sprints center around XD.  Whether the result is accepting or rejecting the hypothesis, the exercise can provide key insights into a major project without pulling valuable resources from other teams.

4 Types of Proof Sprints

We’ve identified four types of Proof Sprints, each covering distinct project challenges and providing answers where our clients need them the most:

Foresight: As the name implies, a foresight Proof Sprint is forward-looking. It takes into account OS updates, upcoming technologies or trends in mobile, as well as digital services, to rapidly prototype a new offering or to find out how the new tech meshes with existing technologies.

Feature: These sprints test assumptions around new features in a product or roadmap. The outcome of a feature sprint might even find that a feature needs to be reduced, rethought, or possibly even removed.

Focus: A focus sprint is similar to a feature sprint but is based around the product’s user or workflow. As such, focus sprints work to reduce friction and improve efficiencies within the application.

Feasibility: A feasibility sprint is the most tactical Proof Sprint. The ultimate goal is to find out, “Does this work?” Does this SDK work in that technology stack? Does this database technology hook into this front-end tech via that API? Rather than making assumptions, a feasibility sprint quickly offers a definite answer on whether a technology approach works or not.

The result of a Proof Sprint can range from proof-of-concept for an idea, a prototype for a challenging spot within a project, or even shutting off a path the project was heading down because the sprint uncovered the idea wasn’t going to work. Proof Sprints aren’t intended to just validate an idea – knowing when to stop pursuing an idea can save valuable work hours and investments exploring possible solutions.

While every Proof Sprint is different, each follows a five-step template that is typically executed over a five-day workweek and includes a combined team from Bottle Rocket and client stakeholders.

  • Mapping the scope of the sprint, determining what success looks like and how the topic of the sprint impacts the customer.
  • Sketching and hands-on micro solutioning using whiteboards, sticky notes and 3×5 cards followed by looking at, discussing, and voting on the results.
  • Determining which of the sketched solutions move forward and modifying them to meet project requirements.
  • Actually building a prototype from the sketches that moved forward in the sprint.
  • Testing with a series of actual users.

Built for Results

Many things can be simplified through collaboration and uninterrupted thinking – which often is hard for fast-moving teams to accomplish. Roadblocks can cause projects to stall, or maybe six months into a project an issue arises that seems impossible to overcome. By leveraging Bottle Rocket’s Proof Sprint methodology, we are able to help our clients gain understanding quickly and with certainty in a matter of five days rather than what could take up to six months to uncover. It’s always less expensive to fail fast rather than to fail slowly. One Bottle Rocket client has even cited that via our Proof Sprint methodology, they were able to uncover more insights in just two days of the process than they had been able to on their own over the course of three months.

Proof Sprints have proven to be very effective in a variety of engagements across a range of industries and clients. Through Proof Sprints, we have investigated the optimal way to present information to a listener that is driving or traveling in an automobile. We have worked with a retailer to better understand their in-store customer flow, ultimately proposing more than forty ideas to optimize customer experiences and created four prototypes to test. Some clients have leveraged Proof Spints to test backlogged innovation ideas and validate them with users while others have examined the feasibility of integrating new technologies with mobile devices.

“Proof sprints are just another technique that’s consistent with our values, our culture and the way that we work. We love that our clients look to us to help them overcome these obstacles, and ultimately help them be more successful on their daily journeys,” said Monte Masters, SVP Solutions and Delivery.

Continue reading on Dallas Innovates.

October 10, 2017

A Focus on Responsible Design

Web content accessibility (provisions for equal access and opportunity to people with disabilities) has been standardized for several years. But since 2014, users prefer to access the web via mobile rather than desktop computers. Yet accessibility standards for mobile are not as clearly defined as they are for web. You can guess where we’re going with this—mobile developers must work toward standards in mobile accessibility by designing mobile experiences, as well as mobile web, with everyone in mind.

We call this responsible design, which includes considerations for motor functions (addressing tap/touch features), vision (accounting for low or complete lack of vision), hearing (accommodating varying levels of hearing loss), and learning (addressing dyslexia and autism, among other concerns). Because Bottle Rocket mobile and connected device experiences reach millions of users, we’ve put a lot of thought into responsible design.

Bottle Rocket’s VP of Experience Design, Michael Griffith, outlines what we bring to our clients’ projects: “Here at Bottle Rocket, we often talk about responsible design. That means we go the extra mile to ensure the things we are building are on brand, scalable, responsive, usable, and accessible. As responsible designers, it’s our duty to deeply understand accessibility and be empathic to all users.”

Google said it best in their Android accessibility panel at this year’s I/O—accessibility features benefit all users, not just those with a disability or accessibility need. Yes, these features are designed to be a life-changing benefit, allowing the disabled to easily connect to friends and family with their mobile device. But accessibility features can also help able-bodied users use their touchscreen effectively while they are occupied with other tasks. And now that toolkits for engineers have even more accessibility options built in (as we learned yet again from this year’s WWDC and Google I/O event), responsible design is easier than ever.

Google announced new features and APIs focused on accessibility, including fingerprint sensor gestures, an accessibility shortcut, a continuous gesture API, and new ways to test accessibility, among many other updates.

This year’s WWDC included a call to all app developers to provide more accessibility in their experiences. Apple’s mobile operating systems can do a lot to accommodate in these areas, but apps are core to their platform experiences and must be accessible. Now iOS features new assistive functions and APIs to help developers create accessible apps more simply.

Accessibility is so important at Bottle Rocket that we’ve built accessibility standards into the whole of our business operations, from development to QA.

Michael Hubbard, Bottle Rocket’s Director of iOS Engineering, explains our approach on the development side: “Our standard development process includes designing and coding to Apple and Google’s accessibility programming guides. This means leveraging the accessibility APIs and tools provided by Apple and Google, which provides for a certain level of accessibility support with minimal development overhead.”

XD designers who work with clients should be utilizing accessibility APIs for responsible design that ensures no user is marginalized. With the latest Android and iOS updates, there are fewer excuses for a lack of responsible design. At Bottle Rocket, accessibility is our default, and we think it should be that way for every developer. The more connections we can create for every person, the better.

As responsible design becomes more important to our business, we’re taking extra steps to stay ahead of the game and augment our processes to make our experiences more accessible. Expect more from Bottle Rocket on accessibility in the future.

Want to learn more about accessibility? Start the conversation at [email protected].

September 25, 2017

Big Design in Our Backyard

This year’s Big Design Conference, celebrating its 10th anniversary, was held near our headquarters in Addison, Texas, so you can bet Bottle Rocket was there.

In fact, one of our XD Strategists, Adam Polansky not only spoke at this year’s Big Design, but he’s also a co-founder of the event! The Big Design Conference hosts more than 1,000 of the brightest minds in every arena of design, from user experience and usability professionals to digital marketers, designers, content strategists, and developers.

Each year, the speakers are a combination of local and international presenters, many of them published authors, who share their experiences and knowledge. Keynote speakers Pamela Pavliscak and Amy Cueva gave us new perspectives on how we view familiar environments and how they view us. Other presenters included Margot Danial of ADT, Paul Sherman from Kent State University, Emily Tate, Steve Portigal, Elisa K. Miller, Christian Crumlish, and Kyle Soucey who shared topics that covered career advice, the most tactical approaches to problems, and stories about successes and failures for design in large and small companies.

This year, there was a particular focus on what we’d call Advanced Design Citizenship, punctuated eloquently by closing keynote speaker Alan Cooper. This concept challenged attendees to think and act beyond solving immediate design problems associated with building products. He showed us how the current trajectory of life on this planet is jeopardized when designers divorce themselves from accountability and rationalize their participation in the name of profits, blindly building experiences that have harmful effects. He believes that designers have more power than they realize, and that we have the chance to do more than promote our abilities. If that’s true, and, as Jared Spool said, we really are all designers, we can truly save the world.

The whole event began with workshops on developing ideas creatively, Acroyoga as a tool for learning to work collaboratively, and virtual/augmented reality. The main program kicked off with usability and UX design leader Jared Spool talking about the importance of cross-collaboration in the design process, and then the mayhem started. Day one gave attendees 10 tracks to choose from on topics addressing all facets of design. Whether an attendee was a product manager or stakeholder, information architect, strategist, visual designer, animator, content developer, or engineer, there was something for everyone across nearly 90 sessions!

On Friday evening, attendees were invited to attend the filming of the latest episode of Project UX, a web TV show that pairs startups with a panel of UX pros ready to help them improve their products by looking through the lens of UX. The panel reviewed Noiseaware, an IoT app that pairs with sensors to alert homeowners of the noise levels in their AirBnB or HomeAway rental properties. The panel, which included Debra Gelman, Alan Cooper, Bibiana Nunes, and Jared Spool had some frank and challenging advice to offer the startup, tackling topics such as the importance of direct communication with users and the ethics of their product when in use.

We had a great time learning from and meeting other passionate designers. As innovators, we never rest on our design practices that won us awards in the past. We’re always eager to learn the latest on our craft and put it to work for our clients to design the best experiences with the latest tech.

Want to see what our designers can do for your brand? Let us know at [email protected]

August 14, 2017

From the Mouths of Interns

The time has come to bid our most recent team of interns adieu. This year, our internships spanned disciplines from engineering to experience design (XD) to project management. Before they rode off into the sunset for even more educational adventures, we asked our interns a few questions about their time in Bottle Rocket’s hallowed halls. Here’s what they had to say.

What was your favorite project/event/etc. during your internship? 

Ben Allgeier, iOS InternRocket Science ended up being my favorite.

Aabid Shivji, Project Management Intern – My favorite event had to be Rocket Science. It was so cool that the company let you loose to just work on something that you cared about and wanted to see come to fruition.

Parag Dakle, Android Intern – Being a part of updating a project for a big-name client.

Jake Rowland, Android Intern – Rocket Science. It was awesome to have dedicated time to work on something new and innovative. I love the idea of having one day a year where you can learn something new or start a project you’ve always wanted to work on.

Kristen Kirk, XD Intern – My favorite project I got the opportunity to work on was for a client who was looking for a new app that didn’t fit the “standard” look of most apps. It made me think in a very fun, abstract, and critical way.

Thomas Wheeler, iOS Intern – Rocket Science. Always.

What was your biggest takeaway from your internship? 

Ben Allgeier, iOS Intern – Make sure you know how to use GitHub and that you are on the right branch.

Aabid Shivji, Project Management Intern – I think my biggest takeaway from my time at Bottle Rocket is that checking yourself and your ability is really important. One of the coolest things about my experience here has been that I’ve been humbled every single day by being an industry outsider in this office.

Parag Dakle, Android Intern – Always keep learning. Become an Engineering Jedi! They are crazy and cool.

Jake Rowland, Android Intern – Libraries are your friend (unless you have to support depreciated libraries). Why try to rewrite code you have access to it for free? 

Kristen Kirk, XD Intern – My biggest takeaway would be learning how to manage my time on projects as well as managing time for myself to regroup and get new inspiration and ideas.

Thomas Wheeler, iOS Intern – Start with the user in mind and find the technology that fits. Not the other way around.

What advice would you give to next year’s interns? 

Ben Allgeier, iOS Intern – Prepare and ask questions at training or any other time you have them. Somebody will be willing to help you.

Aabid Shivji, Project Management Intern – Come in with a growth mindset and a strong desire to learn. In many ways, the thing about this company I’ve loved the most has been that the environment and culture is designed to help you to succeed and get as much knowledge as you want out of it. Interns should come in and really try to take advantage of this, because I’ve learned that the people here are more than willing to talk to you and answer any questions you may have, so it’s only reasonable to ask as many questions as you can before your time at Bottle Rocket is over.

Parag Dakle, Android Intern – Convince the Recruiter, Julian, to make the internship last longer!

Jake Rowland, Android Intern – Know GitHub before you arrive. It really helped me have a head start in my internship already knowing some Git commands and how Git functioned.

Kristen Kirk, XD Intern – My advice for next year’s interns would be to network. Meet as many people as you can and build relationships with them because it will help you when you have no clue what to do. This way, you’ll know people you can bounce ideas off of as well as talk to later down the road as a reference.

Thomas Wheeler, iOS Intern – Work hard. Be nice. Learn every day.

Interested in a Bottle Rocket internship? Ask us what it takes at [email protected].

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